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March 22, 2023

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Bad Research

Bad Research / Commentary / Consumers & consumer behavior

What skills are marketers lacking?

January 14, 2023January 14, 2023 - by richmeyer - Leave a Comment

The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …

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Article/Report Summary / Bad Research

Are harbinger customers responsible for bad products?

January 23, 2022January 23, 2022 - by richmeyer - Leave a Comment

Too many articles on research findings are written by journalists who don’t have the business expertise to ask relevant questions. “The Hustle” recently published an article on Harbinger customers from …

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Article/Report Summary / Bad Research

Havas brand study flaws

May 27, 2021May 27, 2021 - by richmeyer - Leave a Comment

SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …

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Bad Research / Consumers & consumer behavior

Why I don’t believe polls anymore

April 4, 2021 - by richmeyer - 1 Comment

QUICK READ: The polls on consumer behavior as a result of the pandemic don’t make sense. What consumers say in polls and what they actually do are two different things …

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Article/Report Summary / Bad Research

How stupid do they think marketers are?

June 24, 2020June 24, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.

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Bad Research / Commentary / Consumers & consumer behavior

Stop with the customer surveys and start talking ​to your audience

March 26, 2019March 26, 2019 - by richmeyer - Leave a Comment

KEY IDEA: For many organizations, surveys qualify as “talking to the customer.” They’re ubiquitous – appearing in hotel rooms, after online purchases, and in hospital emergency departments. But do they …

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Article/Report Summary / Bad Research

Trust in finding information on social media declining?

January 15, 2019January 15, 2019 - by richmeyer - Leave a Comment

SUMMARY: Tapatalk surveyed over 1,000 Americans who have visited a forum site and/or used Facebook, Twitter or Reddit. The findings demonstrated that Americans are increasingly turning to forums – rather …

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Advertising / Bad Research / Brand Fail

Digital marketing trends that are untrue

January 1, 2019 - by richmeyer - Leave a Comment

SUMMARY: Headlines are written to get attention, but the content under these headlines is often full of misinformation and pure bullshit. Marketers have been taken in by so called “experts” …

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Article/Report Summary / Bad Research

Do Consumers buy from companies that take a stand?

December 6, 2018 - by richmeyer - Leave a Comment

– New research from Accenture reports that nearly two-thirds of consumers globally (63%) prefer to buy goods and services from companies that stand for a shared purpose that reflects their …

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Article/Report Summary / Bad Research

No, Gen Z is NOT putting brands on notice

May 14, 2018 - by richmeyer - Leave a Comment

According to Media Post’s Marketing Daily “Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting …

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