However beautiful the strategy, you should occasionally look at the results.
Launching a new brand or product is a risky proposition. According to a study by CB Insights, 95% of new products fail. This happens for many reasons, but some of …
Why Do So Many New Brands and Products Fail? Read More
The most-cited difficulty reported by marketers is interpreting customer data and understanding the moment’s needs, as cited by a majority (54%) of respondents. Close behind, some 53% say that they …
What skills are marketers lacking? Read More
Too many articles on research findings are written by journalists who don’t have the business expertise to ask relevant questions. “The Hustle” recently published an article on Harbinger customers from …
Are harbinger customers responsible for bad products? Read More
SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …
Havas brand study flaws Read More
QUICK READ: The polls on consumer behavior as a result of the pandemic don’t make sense. What consumers say in polls and what they actually do are two different things …
Why I don’t believe polls anymore Read More
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
How stupid do they think marketers are? Read More
KEY IDEA: For many organizations, surveys qualify as “talking to the customer.” They’re ubiquitous – appearing in hotel rooms, after online purchases, and in hospital emergency departments. But do they …
Stop with the customer surveys and start talking to your audience Read More
SUMMARY: Tapatalk surveyed over 1,000 Americans who have visited a forum site and/or used Facebook, Twitter or Reddit. The findings demonstrated that Americans are increasingly turning to forums – rather …
Trust in finding information on social media declining? Read More
SUMMARY: Headlines are written to get attention, but the content under these headlines is often full of misinformation and pure bullshit. Marketers have been taken in by so called “experts” …
Digital marketing trends that are untrue Read More– New research from Accenture reports that nearly two-thirds of consumers globally (63%) prefer to buy goods and services from companies that stand for a shared purpose that reflects their …
Do Consumers buy from companies that take a stand? Read More