However beautiful the strategy, you should occasionally look at the results.
Consumer giants like PepsiCo and Unilever continue to raise the prices of their products significantly, passing on the higher costs they face. Consumers continue to spend, cutting back only modestly …
Brands keep raising prices because they think shoppers don’t care Read More
SUMMARY: Employees are not happy, and work will pay the price. 80% of people who quit their roles in search of greener pastures regretted the move, and the vast majority …
Brands have a bigger problem than fickle consumers Read More
Forty percent of global CEOs think their organization will no longer be economically viable if it continues on its current course in ten years. Maybe that’s because they are paid …
Help Wanted: CEOs who can think strategically Read More
The spreadsheet layoff era is apparently upon us. Google and Facebook are laying off thousands, but we’re hearing that many people who got pink slips were high performers with great …
Layoffs hurt your brand Read More
How bad are branded websites? 48% of marketers say their website had recently embarrassed them in front of a customer or key stakeholder. But does a website solve ROI issues? …
Are branded websites embarrassing? Read More
Your employees are your company. From customer service to the people who package and ship your product, you count on them to do a good job, but when employees are …
Will employees ever trust your company again? Read More
There was a time when Federal Express was the gold standard for delivery of essential papers and packages, but those days have been replaced by hourly employees who don’t give …
Death of a brand: Federal Express Read More
How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …
The void of outstanding company leadership Read More
When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …
Brands are making a HUGE mistake Read More
Amazon’s division that built Alexa is on track to lose $10 billion this year. Why? It’s a product with very little utility and is no more than a glorified device …
Amazon lost how much on Alexa? Read More