However beautiful the strategy, you should occasionally look at the results.
Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …
Twitter: A business lesson in what NOT to do Read More
Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year, and has started layoffs within the division. If that’s not bad enough, Amazon’s “approval” rating has …
Amazon goes astray Read More
The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …
NO! Consumers don’t want a brand with “purpose.” Read More
You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …
Why is the web still so broken? Read More
Apple’s iPhone 14 has a LOT of problems, and they’re getting worse from what I am reading on social media and in business publications. You have to ask, “if Steve …
You’re witnessing the slow death of a great brand Read More
The idea that consumers love your brand is outdated and myopic. Most brands fill a need, which is the relationship’s extent. However, some brands consumers DO seem to be in …
No! Customers don’t love your brand Read More
As shoppers feel their ability to afford everyday expenses is declining, private labels are helping them manage their budgets. Reported private label nonedibles and personal care, health, and beauty purchases …
Private label to brands: Thank you Read More
When Steve Jobs took back the reins at Apple, one of the first things he did was establish his company’s core values by asking, “who do we want to be?”. …
Most brand values are garbage Read More
87% of American adults dislike something about purchasing a vehicle at a traditional car dealership. 87% of Americans dislike something about shopping at a traditional car dealership. 56% of Millennials …
The auto industry has a major problem Read More
Can you go from a discount car manufacturer to one that sells models over MSRP? Kia must think so because Kia dealers are routinely charging thousands over MSRP. The question …
But it’s a Kia! The importance of brand positioning Read More