However beautiful the strategy, you should occasionally look at the results.
Bud Light marketing vice president Alissa Heinerscheid has taken a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen. But Anheuser-Busch DENIES claims it …
Should brands support social issues in their marketing? Read More
When we buy something from Amazon, we are used to having it delivered the next day, but they need to improve their core brand promise leaving an opening for Walmart …
Amazon is failing its core values Read More
Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …
The Employee-Profit Paradox: Why Employees Are More Important Than Profits Read More
There is a huge problem with brands and customer service. The problem stems from the fact that, no matter what they pay, most of their employees don’t care about their …
Why customer service is killing brands Read More
Google, which for years ranked as the top company to work for in the United States, laid off thousands of workers by e-mail. And not just any employees: Decades-long veterans of …
Consumers losing trust in brands as CEOs rake in millions and profits rise Read More
Amazon will lay off 9,000 more employees in the coming weeks, CEO Andy Jassy said in a memo to staff Monday. More layoffs will leave workers on edge and drive …
What’s wrong with Amazon? Read More
The percentage of consumers who have taken action to settle a score against a company through measures such as pestering or public shaming in person or online has tripled to …
Customers want revenge Read More
Time was, layoffs were seen as an emergency strategy, the last resort in a downturn or crisis. Today, however, layoffs are a standard tool for doing business. When executives announce …
Need to make your numbers? Just layoff people Read More
The US is the only country that rewards failure. When a CEO makes strategic mistakes, the employees pay, or he gets a golden parachute to leave the company. Many huge …
Inept CEOs killing their brands Read More
Google has 175,000+ capable and well-compensated employees who get very little done quarter over quarter, year over year. Like mice, they are trapped in a maze of approvals, launch processes, …
The Sick Truth: Anyway You Look at It, Google Is Sinking Read More