Apple used to be cool
SUMMARY: There was a time when Apple was a “cool” brand and people were proud to display their Apple decals everywhere. Today Apple is a great business that makes a …
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In grocery stores, brands are dying
KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …
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Responsible brands don’t use Facebook
QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their …
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Nike has conned the public and Prof Galloway
QUICK READ: Nike has used various tools to con the public in believing that they are a brand that cares. From using faux spokespeople to paying slave wages in Southeast …
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