However beautiful the strategy, you should occasionally look at the results.
QUICK READ (By Larry Light CEO of Arcature brand consultancy focused on growing brand value) Marketers are confusing “clicks and listens” to buying. Just because a commercial garner’s views does …
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SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …
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IN SUMMARY: In today’s marketplace, the customer experienceis paramount. It’s inseparable from the value of the goods and services a company provides. It’s also a critical indicator of whether consumers …
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SUMMARY: Grouping consumers solely by demographics while looking at their buying behavior and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor …
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KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …
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IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while …
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KEY IDEA: Great brand experiences are about using tech, or digital innovations in general, to remove friction and exceed customer expectations but brands are failing to have a unique conversation …
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SUMMARY: Tapatalk surveyed over 1,000 Americans who have visited a forum site and/or used Facebook, Twitter or Reddit. The findings demonstrated that Americans are increasingly turning to forums – rather …
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Consumers multi-task, opting to use devices—simultaneously researching something they heard or saw, checking email, online shopping, or simply staying connected with others. Access and convenience are two key factors that …
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– New research from Accenture reports that nearly two-thirds of consumers globally (63%) prefer to buy goods and services from companies that stand for a shared purpose that reflects their …
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