However beautiful the strategy, you should occasionally look at the results.
QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over …
The agency-brand relationship is changing Read More
KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …
The failure of CMO leadership Read More
QUICK READ: Consumers don’t have time to follow all the brands in their pantry but to say that “in the real world, consumers are massively not joining conversations about our brands. They …
The ad curmudgeon Read More
SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …
Two-thirds of shoppers say that store brands are just as high-quality as name brands Read More
QUICK READ: McKinsey still acts like they know everything but just out of college analysts don’t really know how to quantify consumers’ behaviors in an era when they can’t be …
McKinsey believes a seismic branding shift is underway Read More
QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers …
Changes in the way consumers view brands Read More
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
How stupid do they think marketers are? Read More
QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social …
Internet users rediscover home PC’s Read More
QUICK READ (By Larry Light CEO of Arcature brand consultancy focused on growing brand value) Marketers are confusing “clicks and listens” to buying. Just because a commercial garner’s views does …
Stop the insanity: TV ads are supposed to sell products Read More
SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …
Millennials express dim views of corporations Read More