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March 22, 2023

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Article/Report Summary / Branding / Commentary / Consumers & consumer behavior

Shoppers are angry at brands for price increases

March 24, 2022March 24, 2022 - by richmeyer - Leave a Comment

I had the chance to watch some qualitative research with consumers to measure their responses to rising prices in grocery stores. I have the topline findings with the CPG’s permission, …

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Article/Report Summary / Bad Research

Are harbinger customers responsible for bad products?

January 23, 2022January 23, 2022 - by richmeyer - Leave a Comment

Too many articles on research findings are written by journalists who don’t have the business expertise to ask relevant questions. “The Hustle” recently published an article on Harbinger customers from …

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Article/Report Summary / Branding

Cancel culture’s effect on brands

January 11, 2022January 11, 2022 - by richmeyer - Leave a Comment

Will consumers hold brands accountable for bad behavior or questionable decisions? 57% of U.S. marketing executives in the business-to-consumer space believe threats of “cancellation” or boycotts will have no impact …

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Article/Report Summary

Want a new bike? Be prepared to wait a LONG time

August 9, 2021August 9, 2021 - by richmeyer - Leave a Comment

SUMMARY: The waiting time for some new bikes is over a year because of surging demand, COVID shutdowns, and the slow offloading of ships in port. Local bike shops are …

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Article/Report Summary / Bad Research

Havas brand study flaws

May 27, 2021May 27, 2021 - by richmeyer - Leave a Comment

SUMMARY: According to the Havas Meaningful Brands study “75% of brands could disappear overnight and most people wouldn’t care or could easily find a replacement. In addition, only 34% of …

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Advertising / Article/Report Summary / Contrarian point of view / Social Media

Marketers’ losing CEOs with social media marketing

May 4, 2021May 4, 2021 - by richmeyer - Leave a Comment

WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …

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Advertising / Article/Report Summary

The agency-brand relationship is changing

April 15, 2021April 15, 2021 - by richmeyer - Leave a Comment

QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over …

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Article/Report Summary / Working in marketing

The failure of CMO leadership

April 10, 2021April 10, 2021 - by richmeyer - Leave a Comment

KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …

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Article/Report Summary / Branding

The ad curmudgeon

March 26, 2021March 26, 2021 - by richmeyer - Leave a Comment

QUICK READ: Consumers don’t have time to follow all the brands in their pantry but to say that “in the real world, consumers are massively not joining conversations about our brands. They …

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Article/Report Summary / Brand Fail

Two-thirds of shoppers say that store brands are just as high-quality as name brands

February 28, 2021February 28, 2021 - by richmeyer - Leave a Comment

SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …

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