However beautiful the strategy, you should occasionally look at the results.
QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers …
Changes in the way consumers view brands Read More
QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.
How stupid do they think marketers are? Read More
QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social …
Internet users rediscover home PC’s Read More
QUICK READ (By Larry Light CEO of Arcature brand consultancy focused on growing brand value) Marketers are confusing “clicks and listens” to buying. Just because a commercial garner’s views does …
Stop the insanity: TV ads are supposed to sell products Read More
SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …
Millennials express dim views of corporations Read More
IN SUMMARY: In today’s marketplace, the customer experienceis paramount. It’s inseparable from the value of the goods and services a company provides. It’s also a critical indicator of whether consumers …
Time to rethink the brand-consumer relationship Read More
SUMMARY: Grouping consumers solely by demographics while looking at their buying behavior and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices. Instead, Euromonitor …
2019 Consumer “types” Read More
KEY TAKEAWAY: Private label’s online dollar share more than doubled over the past year, according to Nielsen. CPG private label sales now account for 3% of online dollar sales, up from 1.3% …
Private label sales are set to outpace those of national brands Read More
IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while …
Millennials aren’t just one segment Read More
KEY IDEA: Great brand experiences are about using tech, or digital innovations in general, to remove friction and exceed customer expectations but brands are failing to have a unique conversation …
Brands fail the opportunity to have one-on-one conversations with their customers Read More