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August 18, 2022

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Advertising / Article/Report Summary

The agency-brand relationship is changing

April 15, 2021April 15, 2021 - by richmeyer - Leave a Comment

QUICK DIVE: For the past three years, Setup has conducted a Marketing Relationship Survey to take the pulse on how Companies and Agencies operate and work together. Setup surveyed over …

The agency-brand relationship is changing The agency-brand relationship is changing Read More
Article/Report Summary / Working in marketing

The failure of CMO leadership

April 10, 2021April 10, 2021 - by richmeyer - Leave a Comment

KEY THOUGHTS: The CMO Council has published a report based on a survey of marketing executives, and it clearly shows why there is so much bad marketing out there. Instead …

The failure of CMO leadership The failure of CMO leadership Read More
Article/Report Summary / Branding

The ad curmudgeon

March 26, 2021March 26, 2021 - by richmeyer - Leave a Comment

QUICK READ: Consumers don’t have time to follow all the brands in their pantry but to say that “in the real world, consumers are massively not joining conversations about our brands. They …

The ad curmudgeon The ad curmudgeon Read More
Article/Report Summary / Brand Fail

Two-thirds of shoppers say that store brands are just as high-quality as name brands

February 28, 2021February 28, 2021 - by richmeyer - Leave a Comment

SUMMARY: Through an improvement in perception and offerings, private label products have become sought after instead of afterthoughts. In the past year, 55% of shoppers have made a private label …

Two-thirds of shoppers say that store brands are just as high-quality as name brands Two-thirds of shoppers say that store brands are just as high-quality as name brands Read More
Article/Report Summary / Consumers & consumer behavior

McKinsey believes a seismic branding shift is underway

August 6, 2020August 6, 2020 - by richmeyer - Leave a Comment

QUICK READ: McKinsey still acts like they know everything but just out of college analysts don’t really know how to quantify consumers’ behaviors in an era when they can’t be …

McKinsey believes a seismic branding shift is underway McKinsey believes a seismic branding shift is underway Read More
Article/Report Summary

Changes in the way consumers view brands

July 18, 2020July 18, 2020 - by richmeyer - Leave a Comment

QUICK READ: Behind what brands report to the street, behind every decline in sales, behind each drop in customer satisfaction scores, there are millions of independent decisions taken by consumers …

Changes in the way consumers view brands Changes in the way consumers view brands Read More
Article/Report Summary / Bad Research

How stupid do they think marketers are?

June 24, 2020June 24, 2020 - by richmeyer - Leave a Comment

QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.

How stupid do they think marketers are? How stupid do they think marketers are? Read More
Analytics / Article/Report Summary / Consumers & consumer behavior

Internet users rediscover home PC’s

April 7, 2020April 7, 2020 - by richmeyer - Leave a Comment

QUICK READ: With nearly all public gatherings called off, Americans are seeking out entertainment on streaming services like Netflix and YouTube, and looking to connect with one another on social …

Internet users rediscover home PC’s Internet users rediscover home PC’s Read More
Advertising / Article/Report Summary

Stop the insanity: TV ads are supposed to sell products

January 14, 2020January 14, 2020 - by richmeyer - Leave a Comment

QUICK READ (By Larry Light CEO of Arcature brand consultancy focused on growing brand value) Marketers are confusing “clicks and listens” to buying.  Just because a commercial garner’s views does …

Stop the insanity: TV ads are supposed to sell products Stop the insanity: TV ads are supposed to sell products Read More
Article/Report Summary

Millennials express dim views of corporations

December 29, 2019December 29, 2019 - by richmeyer - Leave a Comment

SUMMARY: Brands are going to have to work very hard to earn the trust of millennials. The percentage of Millennials who believe business is having a positive impact on society …

Millennials express dim views of corporations Millennials express dim views of corporations Read More

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