• Consumers multi-task, opting to use devices—simultaneously researching something they heard or saw, checking email, online shopping, or simply staying connected with others.
  • Access and convenience are two key factors that determine how people consume media at different times.
  • Adults spend more time on media from 9 p. m. -10 p.m. than any other hour throughout the day.
  • Television is still the most dominant media.
Consumers multitask while watching <b>TV</b>

New research from Accenture reports that nearly two-thirds of consumers globally (63%) prefer to buy goods and services from companies that stand for a shared purpose that reflects their personal values and beliefs.

-However, this study is flawed because consumers are more likely to answer surveys stating that they are “socially responsible” when they really aren’t.

-Strong arguments can be made that brands like Amazon, Facebook and Apple do not stand for the shared beliefs of of most consumers yet they flourish. 

[inlinetweet prefix=”” tweeter=”” suffix=””]75% of consumers in the US – believe that the customer experience is an important factor in their purchasing decisions,[/inlinetweet] finds PwC in a recent study.  In fact, about two-thirds (65%) of respondents in the US feel that a positive experience with a brand is more influential than great advertising. Unfortunately, only half (49%) say that companies are providing a good customer experience today. But what happens when your product leaves the warehouse?

  • Plenty of brands actively target millennials and senior citizens, but one age group seems to be nearly invisible when it comes advertising: women over 40.
  • A survey more than 500 women over the age of 40 across a variety of U.S.revealed that 64 percent of women feel brands systematically underestimate her spending power; 80 percent feel brands systematically underestimate her intelligence; and 84 percent feel brands systematically overestimate her preoccupation with her physical appearance.
  • Women in their 40s felt sexier, stronger and more powerful than ever before and they don’t want to be 25 again.
  • 76 percent feel brands play a negative role in the perception of women over 40 and 80 percent feel brands perpetuate negative gender stereotypes.

41zCZTppcAL._SX326_BO1,204,203,200_I have spent a lot of time with clients “cleaning up the mess” left by Hubspot.  I’m not a big fan of them an now comes a book from a former employee, Dan Lyons, called “Disrupted: My Misadventure in the Start-Up Bubble” that talks about working at Hubspot and marketers should be aware that some bogus startups can and will drain their budgets with little results.

  • Several recent studies have shown that Millennials are less brand loyal than preceding generations.
  • A recent Daymon Worldwide global study1 showed that only 29% of Millennials usually buy the same brand, compared with 35% of Gen Xers.
  • As a result of this lack of brand loyalty, it is critical for marketers to understand how to reach the millennial generation. Fluent conducted a nationwide survey of 1,769 Millennials and 1,191 non-Millennials to better understand Millennials’ device usage and interaction with various digital media channels, and their relationship to impacting purchasing decisions.

According to Media Post’s Marketing Daily “Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to a study. This generation is expecting brands to use their platform for good, especially as they feel the political system and politicians has let them down.”  Then how do you explain their love for brands like Apple, Amazon and Facebook?