However beautiful the strategy, you should occasionally look at the results.
In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …
Metrics of online ads questionable at best Read MoreWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read MoreTwo nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social …
Consumers perceive social media as intrusive Read MoreMore and more I am reading that marketers are demanding more accountability from digital marketing which is ironic because there are already a lot of ways to measure everything you …
Web Analytics 3.0 mind-set and strategy Read MoreIn Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …
Adblocking software increasing dramatically Read MoreDid you ever get the feeling that most brands are farting in the wind when it comes to their marketing? Every week more and more marketing executives are taken for …
Where are all the really good marketers? Read MoreEach demographic segment uses digital channels differently and it’s important to consider when designing your marketing strategy.
Each generation uses digital differently Read MoreThere is some lopsided thinking out there. There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you …
The biggest mistake brands make with social media Read MoreAre brands becoming disillusioned with social media and should they even measure their social media marketing? That depends who you ask. Some social media and inbound marketing companies are still …
Should brands measure social media? Read MoreKevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering …
Is content really king? Read More