Why content publishers are full of….
How man times have you clicked on a story like “which celebrities have let themselves go” only to find that you need to click on 10 or more pages to …
Why content publishers are full of…. Read MoreAnalytics
TV still rules time for consumers
For consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …
TV still rules time for consumers Read MoreWhy I’m sick of “engagement
I keep hearing the word “engagement” when it comes to online marketing, but too many people are focusing on the wrong metrics. To me, the top metrics for engagement are …
Why I’m sick of “engagement Read MoreOnline marketing is in trouble
Michael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and …
Online marketing is in trouble Read MoreStop trying to measure digital marketing
Marketers will spend more time and money trying to measure digital marketing than actually developing a great online brand experience. Is it time to just acknowledge is part of your …
Stop trying to measure digital marketing Read MoreAre clicks a good way to measure online ads?
According to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness. However, does an online audience really need …
Are clicks a good way to measure online ads? Read MorePut an end to “big data” and start Analytics 3.0
All over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where …
Put an end to “big data” and start Analytics 3.0 Read MoreAnalytics / Article/Report Summary / Consumers & consumer behavior / Digital Marketing Trends / Mobile Marketing
Mobile growing but PC’s still rule
According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital …
Mobile growing but PC’s still rule Read MoreMetrics of online ads questionable at best
In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …
Metrics of online ads questionable at best Read MoreDesktop PC’s rule web surfing time
While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read More