However beautiful the strategy, you should occasionally look at the results.
More and more I am reading that marketers are demanding more accountability from digital marketing which is ironic because there are already a lot of ways to measure everything you …
Web Analytics 3.0 mind-set and strategy Read MoreIn Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …
Adblocking software increasing dramatically Read MoreDid you ever get the feeling that most brands are farting in the wind when it comes to their marketing? Every week more and more marketing executives are taken for …
Where are all the really good marketers? Read MoreEach demographic segment uses digital channels differently and it’s important to consider when designing your marketing strategy.
Each generation uses digital differently Read MoreThere is some lopsided thinking out there. There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you …
The biggest mistake brands make with social media Read MoreAre brands becoming disillusioned with social media and should they even measure their social media marketing? That depends who you ask. Some social media and inbound marketing companies are still …
Should brands measure social media? Read MoreKevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering …
Is content really king? Read MoreIt is abundantly clear that there is a massive “digital divide” between consumers engaging in real-time across channels, versus the digital marketing industry that is still largely siloed and not …
The digital divide in the marketing department Read MoreBy far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of …
Measuring social media Read MoreIn a renewed effort to lure a bigger share of the advertising dollars that now flow to major TV networks, Google’s YouTube is making a number of concessions long sought …
Digital marketing: Just how bad is it? Read More