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October 1, 2023

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Analytics / Brand Fail

Why content publishers are full of….

December 1, 2016 - by richmeyer - Leave a Comment

How man times have you clicked on a story like “which celebrities have let themselves go” only to find that you need to click on 10 or more pages to …

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Advertising / Analytics

TV still rules time for consumers

October 6, 2016 - by richmeyer - Leave a Comment

For consumers, having content options is no longer a luxury, but an imperative.  But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …

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Analytics

Why I’m sick of “engagement

August 12, 2016 - by richmeyer - Leave a Comment

I keep hearing the word “engagement” when it comes to online marketing, but too many people are focusing on the wrong metrics.  To me, the top metrics for engagement are …

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Advertising / Analytics

Online marketing is in trouble

June 19, 2016 - by richmeyer - Leave a Comment

Michael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and …

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Analytics

Stop trying to measure digital marketing

June 12, 2016 - by richmeyer - Leave a Comment

Marketers will spend more time and money trying to measure digital marketing than actually developing a great online brand experience.  Is it time to just acknowledge is part of your …

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Advertising / Analytics

Are clicks a good way to measure online ads?

June 6, 2016 - by richmeyer - Leave a Comment

According to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness.  However, does an online audience really need …

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Analytics

Put an end to “big data” and start Analytics 3.0

April 29, 2016April 29, 2016 - by richmeyer - 1 Comment

All over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where …

Put an end to “big data” and start Analytics 3.0 Read More
Analytics / Article/Report Summary / Consumers & consumer behavior / Digital Marketing Trends / Mobile Marketing

Mobile growing but PC’s still rule

April 1, 2016April 21, 2016 - by richmeyer - Leave a Comment

According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital …

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Advertising / Analytics

Metrics of online ads questionable at best

March 29, 2016April 21, 2016 - by richmeyer - Leave a Comment

In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …

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Advertising / Analytics / Mobile Marketing

Desktop PC’s rule web surfing time

August 3, 2015 - by richmeyer - Leave a Comment

While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …

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