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August 18, 2022

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Advertising / Analytics

Metrics of online ads questionable at best

March 29, 2016April 21, 2016 - by richmeyer - Leave a Comment

In recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …

Metrics of online ads questionable at best Read More
Advertising / Analytics / Mobile Marketing

Desktop PC’s rule web surfing time

August 3, 2015 - by richmeyer - Leave a Comment

While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …

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Analytics / Contrarian point of view / Social Media

Consumers perceive social media as intrusive

June 15, 2015 - by richmeyer - 1 Comment

Two nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social …

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Analytics

Web Analytics 3.0 mind-set and strategy

May 27, 2015May 27, 2015 - by richmeyer - 4 Comments.

More and more I am reading that marketers are demanding more accountability from digital marketing which is ironic because there are already a lot of ways to measure everything you …

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Advertising / Analytics / Article/Report Summary

Adblocking software increasing dramatically

April 1, 2015April 3, 2015 - by richmeyer - Leave a Comment

In Q2 2014 there were approximately 144 million monthly active adblock users globally (4.9% of all internet users); a number which has increased 69% over the previous 12 months. You …

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Analytics / Consumers & consumer behavior / Contrarian point of view

Where are all the really good marketers?

February 19, 2015February 19, 2015 - by richmeyer - Leave a Comment

Did you ever get the feeling that most brands are farting in the wind when it comes to their marketing?  Every week more and more marketing executives are taken for …

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Analytics / Article/Report Summary

Each generation uses digital differently

February 12, 2015 - by richmeyer - 1 Comment

Each demographic segment uses digital channels differently and it’s important to consider when designing your marketing strategy.  

Each generation uses digital differently Read More
Analytics / Brand Fail / Consumers & consumer behavior / Contrarian point of view / ROI / Social Media

The biggest mistake brands make with social media

January 8, 2015 - by richmeyer - 1 Comment

There is some lopsided thinking out there.  There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you …

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Analytics / Contrarian point of view / Social Media

Should brands measure social media?

November 14, 2014 - by richmeyer

Are brands becoming disillusioned with social media and should they even measure their social media marketing?  That depends who you ask.  Some social media and inbound marketing companies are still …

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Analytics / Content / Contrarian point of view

Is content really king?

October 29, 2014November 14, 2014 - by richmeyer

Kevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering …

Is content really king? Read More

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