However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Apple’s decision to change the privacy settings of iPhones caused an estimated $9.85bn of revenues to evaporate in the second half of this year at Snap, Facebook, Twitter and …
Is Apple really costing Facebook billions? Read More
SUMMARY: Gartner’s research suggests that chief marketing officers need to demonstrate the value of their work more than ever. CEOs see a serious disconnect between marketing budgets and sales. Brand …
CEOs are holding marketers accountable Read More
HERE’S WHAT’S UP: 53% of marketers say that “you can never have too much data but unless the data leads to actionable insights that can be tested with your customers and …
Technology is killing marketing Read More
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
The importance of your branded website design Read More
HEY NOW: Budgets are being scrutinized more and more, and too many people see marketing as an unnecessary expense forcing marketers to spend more and more time justifying marketing dollars. …
Marketing Metrics Read More