However beautiful the strategy, you should occasionally look at the results.
Via Harvard Business Review: Each day enormous amounts of brand-generated content—articles, photos, videos, and so on—appear on those pages and on other social media platforms, all designed to entice people …
Is there value in a social media “like”? Read MoreIt’s hard to believe that so many pseudo social media experts are still out there spreading bullshit like water. Any marketer that believes that social media marketing is still relevant …
Marketers were sold the Brooklyn Bridge Read MoreHow man times have you clicked on a story like “which celebrities have let themselves go” only to find that you need to click on 10 or more pages to …
Why content publishers are full of…. Read MoreFor consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …
TV still rules time for consumers Read MoreI keep hearing the word “engagement” when it comes to online marketing, but too many people are focusing on the wrong metrics. To me, the top metrics for engagement are …
Why I’m sick of “engagement Read MoreMichael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and …
Online marketing is in trouble Read MoreMarketers will spend more time and money trying to measure digital marketing than actually developing a great online brand experience. Is it time to just acknowledge is part of your …
Stop trying to measure digital marketing Read MoreAccording to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness. However, does an online audience really need …
Are clicks a good way to measure online ads? Read MoreAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where …
Put an end to “big data” and start Analytics 3.0 Read MoreAccording to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital …
Mobile growing but PC’s still rule Read More