However beautiful the strategy, you should occasionally look at the results.
For consumers, having content options is no longer a luxury, but an imperative. But having a plethora of content options at our collective fingertips doesnʼt necessarily mean consumers are connecting …
TV still rules time for consumers Read MoreI keep hearing the word “engagement” when it comes to online marketing, but too many people are focusing on the wrong metrics. To me, the top metrics for engagement are …
Why I’m sick of “engagement Read MoreMichael Spencer writes “Snapchat, Instagram, Twitter, and Facebook have all shown declines in usage. In almost all countries, time spent on the four leading social media apps, Facebook, Instagram, Snapchat and …
Online marketing is in trouble Read MoreMarketers will spend more time and money trying to measure digital marketing than actually developing a great online brand experience. Is it time to just acknowledge is part of your …
Stop trying to measure digital marketing Read MoreAccording to a recent study as much as 98% of online ad clicks are done by BOTS leaving some to question their effectiveness. However, does an online audience really need …
Are clicks a good way to measure online ads? Read MoreAll over the Web there are a lot of infographics that convey data points but I would argue that data without analytics to help us understand why, how and where …
Put an end to “big data” and start Analytics 3.0 Read MoreAccording to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital …
Mobile growing but PC’s still rule Read MoreIn recent years the various participants in the online ad industry have bickered over “viewability”: webpages are usually bigger than the screens they are viewed on, so if a reader sees …
Metrics of online ads questionable at best Read MoreWhile most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read MoreTwo nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social …
Consumers perceive social media as intrusive Read More