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February 2, 2023

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Commentary / Consumers & consumer behavior / Content / Contrarian point of view / Digital Marketing Trends

Where is digital marketing going in 2019?

January 16, 2019January 16, 2019 - by richmeyer - Leave a Comment

SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …

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Consumers & consumer behavior / Content

Content marketing stinks

May 19, 2018 - by richmeyer - Leave a Comment

Summary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate.  The reality is that people …

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Book Excerpt and Review / Commentary / Content

Content marketing is pure bullshit

November 26, 2017 - by richmeyer - Leave a Comment

You have to hand it to the so called “experts”.  We were promised that social media would be the magic carpet on which our legions of brand advocates would go …

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Content

Who is writing your content?

August 18, 2017August 18, 2017 - by richmeyer - Leave a Comment

Recently on LinkedIn, there was a story aimed at marketers written by someone at HubSpot.  When I looked into the author’s profile I found that she had never worked in …

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Content

Users don’t have time for all your content

October 20, 2016October 20, 2016 - by richmeyer - Leave a Comment

Time is the new currency and while the hype machine may indicate that you should produce a lot of content your audience just doesn’t have the time to read most …

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Advertising / Brand Fail / Consumers & consumer behavior / Content / Contrarian point of view / Website basics

Preventing online ad fatigue

July 10, 2016July 10, 2016 - by richmeyer - Leave a Comment

Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?

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Content

Bad news for facebook and content marketers

June 25, 2016 - by richmeyer - 1 Comment

Facebook is in trouble despite what you read about “time spent” on the social site.  It seems that more, and in depth, research is indicating that users aren’t reading the …

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Content / Contrarian point of view

Content creators vs. Marketers

May 25, 2016 - by richmeyer - 1 Comment

There is a lot of great marketing information available online on everything from demographics to social media marketing.  However, marketers should be careful to ensure that any content on marketing is …

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Blogging / Content

The biggest mistake in content marketing

May 22, 2016 - by richmeyer - Leave a Comment

Content marketing topics abound online, but is content marketing really essential for online marketers?  The answer to that is no.  Content, for the sake of content, is a waste of …

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Content

10 rules of content marketing

May 5, 2016 - by richmeyer - Leave a Comment

According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of …

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