However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …
Where is digital marketing going in 2019? Read MoreSummary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate. The reality is that people …
Content marketing stinks Read MoreYou have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Content marketing is pure bullshit Read MoreRecently on LinkedIn, there was a story aimed at marketers written by someone at HubSpot. When I looked into the author’s profile I found that she had never worked in …
Who is writing your content? Read MoreTime is the new currency and while the hype machine may indicate that you should produce a lot of content your audience just doesn’t have the time to read most …
Users don’t have time for all your content Read MoreMarketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?
Preventing online ad fatigue Read MoreFacebook is in trouble despite what you read about “time spent” on the social site. It seems that more, and in depth, research is indicating that users aren’t reading the …
Bad news for facebook and content marketers Read MoreThere is a lot of great marketing information available online on everything from demographics to social media marketing. However, marketers should be careful to ensure that any content on marketing is …
Content creators vs. Marketers Read MoreContent marketing topics abound online, but is content marketing really essential for online marketers? The answer to that is no. Content, for the sake of content, is a waste of …
The biggest mistake in content marketing Read MoreAccording to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of …
10 rules of content marketing Read More