Publishers don’t get it
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …
Publishers don’t get it Read MoreContent
Analytics / Consumers & consumer behavior / Content / Digital Marketing Trends / Online branding & marketing / Website basics
The importance of your branded website design
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
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BLOG necessities
Each month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog …
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Content Marketing Myth
SUMMARY: Today people are overwhelmed with content. The idea that they are going to read your content isn’t always true. Your content needs to be personally relevant at a time …
Content Marketing Myth Read More
The influencer bubble
A study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading. …
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Still think content is king?
SUMMARY: Media sites like BuzzFeed and the Huffington Post continue to layoff staff. It’s a time when news organizations are losing visitors to their websites which in turn is going …
Still think content is king? Read More
How are people really using the internet?
KEY TAKEAWAY: Are your prospects and customers really searching for your product/brand online and if they are what are they searching for? Content marketing is still being hyped but in …
How are people really using the internet? Read More
Commentary / Consumers & consumer behavior / Content / Contrarian point of view / Digital Marketing Trends
Where is digital marketing going in 2019?
SUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …
Where is digital marketing going in 2019? Read MoreContent marketing stinks
Summary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate. The reality is that people …
Content marketing stinks Read MoreContent marketing is pure bullshit
You have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Content marketing is pure bullshit Read More