
Publishers don’t get it
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …
Publishers don’t get it Read MoreHowever beautiful the strategy, you should occasionally look at the results.
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …
Publishers don’t get it Read MoreOPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
The importance of your branded website design Read MoreEach month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog …
BLOG necessities Read MoreSUMMARY: Today people are overwhelmed with content. The idea that they are going to read your content isn’t always true. Your content needs to be personally relevant at a time …
Content Marketing Myth Read MoreA study confirmed that 59 percent of all links shared on social networks aren’t actually clicked on at all, implying the majority of article shares aren’t based on actual reading. …
The influencer bubble Read MoreSUMMARY: Media sites like BuzzFeed and the Huffington Post continue to layoff staff. It’s a time when news organizations are losing visitors to their websites which in turn is going …
Still think content is king? Read MoreKEY TAKEAWAY: Are your prospects and customers really searching for your product/brand online and if they are what are they searching for? Content marketing is still being hyped but in …
How are people really using the internet? Read MoreSUMMARY: Digital marketing is going to evolve in 2019 and with it some of the things “experts” told us to focus on are going to fade away. At the heart …
Where is digital marketing going in 2019? Read MoreSummary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate. The reality is that people …
Content marketing stinks Read MoreYou have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Content marketing is pure bullshit Read More