Content marketing stinks
Summary: It used to be that “content was king” but today it’s “too much content, written by people who are clueless” may be more appropriate. The reality is that people …
Read MoreContent
Content marketing is pure bullshit
You have to hand it to the so called “experts”. We were promised that social media would be the magic carpet on which our legions of brand advocates would go …
Read MoreWho is writing your content?
Recently on LinkedIn, there was a story aimed at marketers written by someone at HubSpot. When I looked into the author’s profile I found that she had never worked in …
Read MoreUsers don’t have time for all your content
Time is the new currency and while the hype machine may indicate that you should produce a lot of content your audience just doesn’t have the time to read most …
Read MoreAdvertising / Brand Fail / Consumers & consumer behavior / Content / Contrarian point of view / Website basics
Preventing online ad fatigue
Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?
Read MoreBad news for facebook and content marketers
Facebook is in trouble despite what you read about “time spent” on the social site. It seems that more, and in depth, research is indicating that users aren’t reading the …
Read MoreContent creators vs. Marketers
There is a lot of great marketing information available online on everything from demographics to social media marketing. However, marketers should be careful to ensure that any content on marketing is …
Read MoreThe biggest mistake in content marketing
Content marketing topics abound online, but is content marketing really essential for online marketers? The answer to that is no. Content, for the sake of content, is a waste of …
Read More10 rules of content marketing
According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of …
Read MoreThe biggest gap in marketing people
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing …
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