Are brands really media ? The debate over content marketing
There is a belief that “brands are media” and that “content is king”. However, do consumers really have the time to read all your content and what if your content …
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Why you need a business person writing your content
Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another …
Read MoreDefining True Magnetic Content: A Five-Factor Framework
McCann Worldgroup EVP Vipin Mayar has contributed to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the …
Read MoreIs pull marketing really viable?
Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …
Read MoreTime to beef up your digital marketing department
Digital marketing is too damn important to leave to just one person or one agency. Today you need a person for analytics, paid media, content as well as a director …
Read MoreIs content really king?
Kevin Ryan brought up a great point, “the concept of quality over quantity seems to get lost all too frequently. People rarely say what’s actually on their minds and answering …
Read MoreTop content? Discounts
Content, we all say that content is king, but do consumers really have the time to read all that content? Not according to a new survey from FleishmanHillard. The big …
Read MoreNewspapers add to their own demise
I was surprised to read this week that the Wall Street Journal was laying off editorial staff in addition to digital marketing people already let go earlier this year. If …
Read MoreAre marketers really publishers?
In an article on the HBR blog Greg Satell said that “marketers need to act more like publishers” I would challenge this assertion because I believe that there is already way …
Read MoreThe false promise of content marketing
Step away from the internet for a little while and look at your RSS feed count when you come back. How many stories do you have? 100? 200? Do you …
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