However beautiful the strategy, you should occasionally look at the results.
The media landscape constantly evolves due to technological advancements, shifting consumer behaviors, and a bias people want to avoid reading. Even the NY Times has had to apologize for errors …
The Shifting Tides: Navigating the Transforming Media Landscape Read More
Artificial intelligence (AI) is rapidly transforming the media industry, and its impact is only going to grow in the years to come. AI is already being used to create new …
The Future of Media is AI-Powered Read More
The currency online today is attention, and every brand is fighting for it. The problem is that there is too much content, all fighting for the same audience who doesn’t …
Want better content? Read More
QUICK READ: Time is just as valuable as currency. People don’t have time to read your content unless they are information-seeking mode. They will scan your content for personally relevant …
Truth: People don’t read content Read More
QUICK READ: The creator economy has led to social media companies and some start-ups paying for content but in this model, do people really have enough time to read all …
Content Myths and Reality Read More
SUMMARY: More and more media sites require paid subscriptions to read stories, but if they really want to increase paid readership, they need to ensure that their content is worth …
Publishers don’t get it Read More
OPENING: More and more brand interactions are happening online, but what does that mean? Too many marketers are still using vanity online metrics (impressions, traffic) to measure their online marketing. …
The importance of your branded website design Read More
Each month, approximately 409 million people view more than 20 billion BLOG pages. There are about 70 million posts being published each month by WordPress users. 77 million new blog …
BLOG necessities Read More