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February 2, 2023

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Brand Fail / Content / Contrarian point of view / Digital Marketing Trends

The biggest gap in marketing people

April 11, 2016April 21, 2016 - by richmeyer - 3 Comments.

There is a huge gap in marketing talent out there.  What is it?  The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing …

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Content / Contrarian point of view

Are brands really media ? The debate over content marketing

January 31, 2016January 31, 2016 - by richmeyer - 2 Comments.

There is a belief that “brands are media” and that “content is king”.  However, do consumers really have the time to read all your content and what if your content …

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Content

Why you need a business person writing your content

December 26, 2015December 26, 2015 - by richmeyer - 1 Comment

Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another …

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Content

Defining True Magnetic Content: A Five-Factor Framework

December 22, 2015December 22, 2015 - by richmeyer - 6 Comments.

 McCann Worldgroup EVP Vipin Mayar has contributed  to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the …

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Article/Report Summary / Brand Fail / Consumers & consumer behavior / Content

Is pull marketing really viable?

March 24, 2015 - by richmeyer - Leave a Comment

Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands?  My …

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