Who is writing your content?
Recently on LinkedIn, there was a story aimed at marketers written by someone at HubSpot. When I looked into the author’s profile I found that she had never worked in …
Who is writing your content? Read MoreContent
Users don’t have time for all your content
Time is the new currency and while the hype machine may indicate that you should produce a lot of content your audience just doesn’t have the time to read most …
Users don’t have time for all your content Read MoreAdvertising / Brand Fail / Consumers & consumer behavior / Content / Contrarian point of view / Website basics
Preventing online ad fatigue
Marketers have always been taught to go where consumers are but what happens when consumers don’t want you to be part of their online experience?
Preventing online ad fatigue Read MoreBad news for facebook and content marketers
Facebook is in trouble despite what you read about “time spent” on the social site. It seems that more, and in depth, research is indicating that users aren’t reading the …
Bad news for facebook and content marketers Read MoreContent creators vs. Marketers
There is a lot of great marketing information available online on everything from demographics to social media marketing. However, marketers should be careful to ensure that any content on marketing is …
Content creators vs. Marketers Read MoreThe biggest mistake in content marketing
Content marketing topics abound online, but is content marketing really essential for online marketers? The answer to that is no. Content, for the sake of content, is a waste of …
The biggest mistake in content marketing Read More10 rules of content marketing
According to PR week “Though we often accuse the young of having a short attention span, it turns out this is not confined to that generation. Only a couple of …
10 rules of content marketing Read MoreThe biggest gap in marketing people
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing …
The biggest gap in marketing people Read MoreAre brands really media ? The debate over content marketing
There is a belief that “brands are media” and that “content is king”. However, do consumers really have the time to read all your content and what if your content …
Are brands really media ? The debate over content marketing Read MoreWhy you need a business person writing your content
Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another …
Why you need a business person writing your content Read More