The biggest gap in marketing people
There is a huge gap in marketing talent out there. What is it? The ability to interrupt data and separate the “hype from reality” when it comes to reading marketing …
The biggest gap in marketing people Read MoreContent
Are brands really media ? The debate over content marketing
There is a belief that “brands are media” and that “content is king”. However, do consumers really have the time to read all your content and what if your content …
Are brands really media ? The debate over content marketing Read MoreWhy you need a business person writing your content
Here’s another secret that most “social media experts” don’t want you to know; even if you have the best content on the web and consumers share it with one another …
Why you need a business person writing your content Read MoreDefining True Magnetic Content: A Five-Factor Framework
McCann Worldgroup EVP Vipin Mayar has contributed to a new book for digital marketers and advertisers, Digital Impact: The Two Secrets to Online Marketing Success and frankly it is the …
Defining True Magnetic Content: A Five-Factor Framework Read MoreIs pull marketing really viable?
Pull marketing, we keep hearing about it, but do consumers really have the time to interact with all the content and social media trying to pull them into brands? My …
Is pull marketing really viable? Read More