However beautiful the strategy, you should occasionally look at the results.
By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced …
Social media: What is it good for? Read MoreTwo nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social …
Consumers perceive social media as intrusive Read MoreBrands are pouring money into the black hole of digital marketing and expecting big things. Moreover, growing shares report that their companies are making digital marketing and customer engagement a …
Why I’m sick of hearing about social media Read MoreEarlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
Social media experts are only experts at promoting themselves Read More