However beautiful the strategy, you should occasionally look at the results.
HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” …
The battle over social media marketing Read More
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
Marketers’ losing CEOs with social media marketing Read More
QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …
Are consumers really following brands on social media? Read More
SUMMARY: As the battle between Facebook and Apple intensifies, The Wall Street Journal is out with a new report detailing Facebook’s anger at Apple. The report explains that one of the turning …
Apple vs. Facebook is personal now Read More
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …
Pivot marketing Read More
DISCUSSION POINT: Social media’s ability to control public opinion and lead to acts of violence are reflective of the real power they have over our daily lives. With the power …
The First Amendment and Social Media Read More
SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …
It’s time for brands to boycott Facebook Read More
QUICK READ: I’ve been in Facebook jail three-time and really consider it a badge of honor. I’ve cut back on my Facebook use because frankly, I believe they have way …
How did Facebook get so much power? Read More
QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their …
Responsible brands don’t use Facebook Read More