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May 30, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Social media: What is it good for?

June 28, 2015 - by richmeyer - 2 Comments.

By now you have probably read the reports and data that indicate that organic reach within Facebook is almost non-existent and that Twitter is in trouble and has just replaced …

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Analytics / Contrarian point of view / Social Media

Consumers perceive social media as intrusive

June 15, 2015 - by richmeyer - 1 Comment

Two nationwide survey results indicate that companies’ use of social media is perceived by both groups as potentially disruptive. 55% of senior marketing executives and 52% of consumers perceive social …

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Social Media

Why I’m sick of hearing about social media

June 8, 2015October 24, 2022 - by richmeyer - 2 Comments.

Brands are pouring money into the black hole of digital marketing and expecting big things. Moreover, growing shares report that their companies are making digital marketing and customer engagement a …

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Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

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