However beautiful the strategy, you should occasionally look at the results.
QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …
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SUMMARY: As the battle between Facebook and Apple intensifies, The Wall Street Journal is out with a new report detailing Facebook’s anger at Apple. The report explains that one of the turning …
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SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …
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DISCUSSION POINT: Social media’s ability to control public opinion and lead to acts of violence are reflective of the real power they have over our daily lives. With the power …
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SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …
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QUICK READ: I’ve been in Facebook jail three-time and really consider it a badge of honor. I’ve cut back on my Facebook use because frankly, I believe they have way …
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QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their …
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QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind …
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QUICK READ: In the age of social media there is a huge difference between misspeaking and flat out lying just as there is a difference between knowing right from wrong. …
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QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its …
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