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June 24, 2022

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Advertising / Article/Report Summary / Contrarian point of view / Social Media

Marketers’ losing CEOs with social media marketing

May 4, 2021May 4, 2021 - by richmeyer - Leave a Comment

WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …

Marketers’ losing CEOs with social media marketing Marketers’ losing CEOs with social media marketing Read More
Branding / Consumers & consumer behavior / Social Media

Are consumers really following brands on social media?

April 9, 2021April 9, 2021 - by richmeyer - Leave a Comment

QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …

Are consumers really following brands on social media? Are consumers really following brands on social media? Read More
Social Media

Apple vs. Facebook is personal now

February 13, 2021February 13, 2021 - by richmeyer - Leave a Comment

SUMMARY: As the battle between Facebook and Apple intensifies, The Wall Street Journal is out with a new report detailing Facebook’s anger at Apple. The report explains that one of the turning …

Apple vs. Facebook is personal now Apple vs. Facebook is personal now Read More
Commentary / Consumers & consumer behavior / Contrarian point of view / Social Media

Pivot marketing

January 26, 2021January 26, 2021 - by richmeyer - Leave a Comment

SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …

Pivot marketing Pivot marketing Read More
Social Media

The First Amendment and Social Media

January 18, 2021January 18, 2021 - by richmeyer - Leave a Comment

DISCUSSION POINT: Social media’s ability to control public opinion and lead to acts of violence are reflective of the real power they have over our daily lives. With the power …

The First Amendment and Social Media The First Amendment and Social Media Read More
Advertising / Commentary / Contrarian point of view / Social Media

It’s time for brands to boycott Facebook

January 13, 2021January 13, 2021 - by richmeyer - Leave a Comment

SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …

It’s time for brands to boycott Facebook It’s time for brands to boycott Facebook Read More
Commentary / Social Media

How did Facebook get so much power?

August 8, 2020August 8, 2020 - by richmeyer - Leave a Comment

QUICK READ: I’ve been in Facebook jail three-time and really consider it a badge of honor. I’ve cut back on my Facebook use because frankly, I believe they have way …

How did Facebook get so much power? How did Facebook get so much power? Read More
Brand Fail / Social Media

Responsible brands don’t use Facebook

June 20, 2020June 20, 2020 - by richmeyer - Leave a Comment

QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their …

Responsible brands don’t use Facebook Responsible brands don’t use Facebook Read More
Brand Fail / Commentary / Consumers & consumer behavior / Social Media

Brand rules during a pandemic

March 22, 2020March 22, 2020 - by richmeyer - Leave a Comment

QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind …

Brand rules during a pandemic Brand rules during a pandemic Read More
Social Media

Brands: Stop being afraid of social media

March 7, 2020March 7, 2020 - by richmeyer - Leave a Comment

QUICK READ: In the age of social media there is a huge difference between misspeaking and flat out lying just as there is a difference between knowing right from wrong. …

Brands: Stop being afraid of social media Brands: Stop being afraid of social media Read More

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