The First Amendment and Social Media
DISCUSSION POINT: Social media’s ability to control public opinion and lead to acts of violence are reflective of the real power they have over our daily lives. With the power …
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Social Media
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It’s time for brands to boycott Facebook
SUMMARY: Zuckerberg and Sandberg have continually lied to users and been caught time and time again going against their own “standards.” Democrats and Republicans are both calling for new legislation …
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How did Facebook get so much power?
QUICK READ: I’ve been in Facebook jail three-time and really consider it a badge of honor. I’ve cut back on my Facebook use because frankly, I believe they have way …
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Responsible brands don’t use Facebook
QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their …
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Brand rules during a pandemic
QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind …
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Brands: Stop being afraid of social media
QUICK READ: In the age of social media there is a huge difference between misspeaking and flat out lying just as there is a difference between knowing right from wrong. …
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When your brand relies on influencers
QUICK READ: Casper has highlighted the growing power of social media influencers to make or break brands, naming its own online advocates as one of the risk factors facing its …
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Can retailers take on politics?
KEY THOUGHT: Some big, well-established retailers can take a political stand in a divided consumer base but small retailers in small towns can’t afford to allow politics into their social …
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Consumers don’t form emotional connections with every brand
HEY NOW: Consumers with an emotional connection to a brand have a 306% higher customer lifetime value, stay with a brand for an average of 5.1 years vs. 3.4 years, and will …
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And what makes you think consumers want a “relationship” with you?
SUMMARY: Social media has moved from an engagement model to an advertising model, but too many marketers still believe that their customers want a relationship with their brand.
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