However beautiful the strategy, you should occasionally look at the results.
This week, The Wall Street Journal published a bombshell investigation about how Facebook responds to the flaws in its platform. The four-part report, which is largely based on internal documents, suggests that …
“Facebook is the new cigarettes” Read More
SUMMARY: Facebook apologized, again, for providing misinformation to researchers for their work examining how users interact with posts and links on its platform, the New York Times reported. Facebook is also home …
Facebook continues to lie and misrepresent Read More
SUMMARY: As long as advertisers throw money at Facebook there will never be an incentive for them to change their irresponsible behavior. Facebook has lied and distorted the truth time …
Are advertisers ever going to hold Facebook responsible? Read More
SUMMARY: A few years ago it seemed there was a law that that required us to include “Like us on Facebook” or “Join the conversation” in every ad we created. …
Social media marketing is dead Read More
SUMMARY: Stupidity is defined as doing the same thing over and over and expecting different results. 91% of business executives plan to increase their social media budgets over the next …
Most brands are clueless when it comes to social media Read More
HEY NOW: According to Bango marketers need to realize that board-level executives aren’t interested in vanity metrics like shares, likes, and retweets… and don’t even get them started on “impressions” …
The battle over social media marketing Read More
WHAT’S UP? “Board To Death,” a new report from Bango, reported that corporate CEOs have issues buying into digital Marketing tactics, specifically social media marketing. The report found that 62% …
Marketers’ losing CEOs with social media marketing Read More
QUICK READ: 20% of consumers are following brands on social media, but marketers should not apply that blanket statement to all products. It’s more likely that consumers will follow brands …
Are consumers really following brands on social media? Read More
SUMMARY: As the battle between Facebook and Apple intensifies, The Wall Street Journal is out with a new report detailing Facebook’s anger at Apple. The report explains that one of the turning …
Apple vs. Facebook is personal now Read More
SUMMARY: Pivot marketing is your brand’s ability to change the direction of your marketing because of changes in the marketplace. It requires speed and the ability to separate real trends …
Pivot marketing Read More