SUMMARY: The stock market nor employment data captures what’s ailing most American families: rising costs for critical, necessary items. Meanwhile, despite wages eking up a little bit since the financial crisis, adjusted for inflation, Americans haven’t gotten a significant raise since 1999.
SUMMARY: The brand experience includes how the brand is sold at retail and that is a problem for brand marketers. Brick and mortar retailers are hurting right now because they can’t find good help without paying more money and that’s putting more pressure on margins.
- Social media users have reached 3.196 billion which is 42% of the total population of the world. This indicates a 13% increase from the year before.
- 39% of the total population access social media through mobile devices.
- Even among 55+ multi year-olds, 20% of them say that they have utilized social networks while looking into products/services.
KEY IDEA: The idea that Millennials are broke because they spend so much time on social media and buy things to keep up with friends is insulting and downright stupid.
IN SUMMARY: Despite the keen marketing interest in Millennials figures show that this group is lagging behind considerably in household wealth. Even though household wealth for Millennials has grown a stunning 500% from 2010 to 2019, this cohort only captures 4% of total US household wealth – and just 2% of affluent household wealth.
IN SUMMARY: Millennials can no longer be treated as a single generation. The millennial age group spans 20 years, with the oldest members turning 39 years old in 2019 while its youngest members are still not even 20. This generation is no longer a demographic group united by a youthful nature, meaning the gap between the oldest and youngest millennials — in attitudes and behavior — is wider than ever.
IN SUMMARY: Tim Cook recently told investors that Apple is working on products that will blow them away but judging from the comments on social media there are very few who believe that. What happens when a company puts profits above all else, treats employees like spies and has been out-innovated by competitors?
IN SUMMARY: I have had enough of Gary Vaynerchuk. This is someone who says things for one reason: to enhance his personal brand. This was someone who told us that we absolutely, have to be on social media not too long ago. Are there that many brain dead marketing people who are devoid of an original idea?