However beautiful the strategy, you should occasionally look at the results.
McKinsey’s 2025 global AI survey found that among organizations using AI in marketing and sales, 67% reported revenue increases in those business units. Ten percent reported increases greater than 10%. (McKinsey & …
A Marketing Executive’s Guide to Integrating AI Read More
For years, marketers operated under a simple assumption: if someone were interested in your product, they’d eventually visit your website. That assumption drove billions of dollars in spending on SEO, …
Your Prospects Are Using AI to Research Your Products — and Skipping Your Website Read More
Consumer brand websites have been built on one basic assumption for over twenty years. Consumers come to a site, poke around menus, read product pages, search FAQs… and then click …
Why Your Brand Should Implement AI on Product Pages Read More
Companies are rushing to optimize for ChatGPT, Gemini, Claude, and Perplexity while considering cuts to the very investments that make them visible to those systems in the first place. That’s …
Before You Slash Your SEO Budget, Read This Read More
The consumer-branded world is changing. We’re entering an age where information is abundant, comparisons are instant, and artificial intelligence is becoming the world’s most influential shopping assistant. The question isn’t …
Are We Heading Into an Era Where Most Mainstream Brands Become Irrelevant? Read More
Today, more people are asking questions directly to AI assistants like ChatGPT, Google’s AI Overviews, and other generative search tools. Instead of scanning ten blue links, users increasingly expect a …
Why Your Brand’s SEO Strategy Should Include AI Read More
For years, marketers dreamed about having access to real-time customer data. We wanted to know what consumers were searching for, discussing on social media, saying in customer service calls, and …
Why Agile Organizations Outperform in 2026 Read More
Companies rushing to replace human customer service agents with AI chatbots are discovering a painful truth: cost savings don’t matter if customers walk away. While AI promises efficiency and 24/7 …
In an increasingly automated world, human connection has become a competitive advantage Read More
Despite the hype and anxiety surrounding artificial intelligence in advertising, AI isn’t poised to replace creative agencies. Instead, it’s emerging as a powerful tool that augments human creativity rather than …
AI Won’t Replace Creative Agencies—It’s Just Another Tool in the Box Read More
Amazon’s partnership with OpenAI to integrate ChatGPT into its shopping experience marks a pivotal moment for e-commerce. While the retail giant experiments with AI-powered shopping assistants, smaller brands shouldn’t just …
The Future of Shopping: Why Brands Must Embrace AI Now Read More