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March 22, 2023

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Great Brands

Commentary / Consumers & consumer behavior / Great Brands

Why brands fail to grow

November 15, 2020November 15, 2020 - by richmeyer - Leave a Comment

SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …

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Digital Marketing Trends / Great Brands / Online branding & marketing / SEO / Website basics

How to develop a great branded website

January 9, 2019January 9, 2019 - by richmeyer - Leave a Comment

SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.

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Great Brands

The basic marketing lesson of Wayfair

July 22, 2018 - by richmeyer - Leave a Comment

Wayfair went public in October 2014, raising over $300 million on the New York Stock Exchange. Today, it is the largest online-only retailer of home furniture in the United States …

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