However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Companies want a great brand because it attracts new customers, gets current customers to spend more, and keeps customers loyal. Great brands dominate the markets they compete in but …
Why brands fail to grow Read More
SUMMARY: The mistake that most marketing people make when developing a website is that they try too hard to sell at a time when consumers don’t want to be sold.
How to develop a great branded website Read MoreWayfair went public in October 2014, raising over $300 million on the New York Stock Exchange. Today, it is the largest online-only retailer of home furniture in the United States …
The basic marketing lesson of Wayfair Read More