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August 25, 2026

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Branding

Consumers & consumer behavior

Forget market share, it’s customer experience

August 22, 2020August 22, 2020 - Leave a Comment

Marketers who are still focused on market share are missing the reality of today’s consumer power. Consumers are both trying new brands and moving to private label products at a …

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Article/Report Summary / Bad Research

How stupid do they think marketers are?

June 24, 2020June 24, 2020 - Leave a Comment

QUICK READ: Some marketing reports issued online assume that brand marketers are stupid. The latest one is a report from Profitero which is an embarrassment.

How stupid do they think marketers are? Read More

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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