Apple vs. Facebook. Part II
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
Apple vs. Facebook. Part II Read MoreMobile Marketing
Search CPC hits all-time high record
CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday …
Search CPC hits all-time high record Read MoreAnalytics / Article/Report Summary / Consumers & consumer behavior / Digital Marketing Trends / Mobile Marketing
Mobile growing but PC’s still rule
According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital …
Mobile growing but PC’s still rule Read MoreDesktop PC’s rule web surfing time
While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Desktop PC’s rule web surfing time Read MoreSorry, but desktops still rule eCommerce
75% of all eCommerce orders are with desktops, not mobile, according to Custora. While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …
Sorry, but desktops still rule eCommerce Read More