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February 1, 2023

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Commentary / Digital Marketing Trends / Facebook / Mobile Marketing

Apple vs. Facebook. Part II

January 30, 2021January 30, 2021 - by richmeyer - Leave a Comment

SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.

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Digital Marketing Trends / Mobile Marketing

Search CPC hits all-time high record

October 8, 2017 - by richmeyer - Leave a Comment

CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday …

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Analytics / Article/Report Summary / Consumers & consumer behavior / Digital Marketing Trends / Mobile Marketing

Mobile growing but PC’s still rule

April 1, 2016April 21, 2016 - by richmeyer - Leave a Comment

According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.”  More than 3/4 of all digital …

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Advertising / Analytics / Mobile Marketing

Desktop PC’s rule web surfing time

August 3, 2015 - by richmeyer - Leave a Comment

While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …

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Consumers & consumer behavior / Mobile Marketing

Sorry, but desktops still rule eCommerce

March 31, 2015March 31, 2015 - by richmeyer - Leave a Comment

75% of all eCommerce orders are with desktops, not mobile, according to Custora.  While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …

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