Apple vs. Facebook. Part II
SUMMARY: Zuck says that Apple is emerging as a huge competitor while Tim Cook blames Facebook for sparking the violence in right-wing hate groups. The gloves are coming off.
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Mobile Marketing
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Search CPC hits all-time high record
CPC was up 27% YoY, and did not see the typical decline from Q4 into Q1. In fact, in a lot of cases, CPC has increased since the 2016 holiday …
Read MoreAnalytics / Article/Report Summary / Consumers & consumer behavior / Digital Marketing Trends / Mobile Marketing
Mobile growing but PC’s still rule
According to Comscore “mobile platforms are not eating into aggregate time spent on desktop, which has still grown 37 percent over this time period.” More than 3/4 of all digital …
Read MoreDesktop PC’s rule web surfing time
While most of the growth in digital media consumption over the past four years has occurred on smartphones (up 394 percent) and tablets (up 1,721 percent), these mobile platforms are …
Read MoreSorry, but desktops still rule eCommerce
75% of all eCommerce orders are with desktops, not mobile, according to Custora. While consumers are increasingly using their mobile devices, marketers should understand the benefits of using a desktop …
Read MoreTime to differentiate “mobile” from tablets
Native apps command about 86 percent of U.S. consumers’ mobile time, or about six times more than the mobile web does, according to a mobile analytics report by Flurry. But what exactly …
Read MoreMobile only 4% of ecommerce sales
While mobile accounts for 15% of site traffic, ShopVisible’s retail data shows that only 4% of orders are placed from these devices. This supports the notion that mobile users are …
Read MoreWhen it comes to mobile consumers think only smartphones
According to the 201 4 Mobile Behavior Report “marketers often think of mobile as an entire category of non-computer technology: smartphones, tablets, e-readers, and so on. Contrastingly, consumers tend to …
Read MoreMobile Email Marketing Fails Infographic
You’ve got to hand it to the people at Reachmail. Their new infographic “Are You Losing Out?” pretty much hits the nail on the head in detailing why so many …
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