It seems that a lot of todays marketing trends come from buzzwords and one the most used is “big data”. It has been promised by journalists who masquerade as analysts that “big data is the life’s blood of marketing”. That is a false promise.
Post Summary: Today’s marketers are being overwhelmed with all types of marketing data but a lot of this data may not be actionable. To really ensure that your online analytics is delivering on your marketing objectives organizations need people who can intercept the incoming data and tell a story to senior managers that clearly identifies opportunities.