However beautiful the strategy, you should occasionally look at the results.
There is a false assumption that most brands make: the need for a website. Websites were the primary gateway between brands and consumers. But Today that assumption deserves a serious …
Do All Consumer Product Brands Really Need a Website? Read More
There’s a number that should make every brand manager pause: 69% of U.S. adults say they’re buying more private label (store brand) products today. A year ago, that number was 58%. That’s …
How Private Labels are Changing Brand Loyalty Read More
For decades, the Subaru Outback wasn’t just a car—it was a positioning masterclass. It carved out a unique identity: not quite a wagon, not quite an SUV, but something distinctly …
How Subaru Outback Lost Its Way — And What Marketers Should Learn From It Read More
Amazon wants you to believe it’s building the future. Billions poured into AI, automation, and next-generation logistics. Warehouses filled with robots. Algorithms optimizing every inch of the supply chain. Executives …
Is Amazon Losing Focus Of Their Core Promise? Read More
Companies love to talk about “customer centricity.” They plaster it across PowerPoint slides, investor decks, and mission statements. But then they do something that completely contradicts that promise: they outsource …
Outsourcing Your Customer Service Is A Huge Mistake Read More
Remember the old Starbucks? It wasn’t just a place to get coffee. It was the “third place.” Not home, not work, but that cozy spot in between where you could …
Why Starbucks Feels Like It’s in a Death Spiral Read More
Customer frustration with automated service systems is reaching a breaking point, forcing automation to convey indifference that undermines brand loyalty. The hidden costs of automation include lost customers, negative word …
Why Your Chatbot Is Driving Customers Away Read More
Ghosting used to be a dating problem. Now it’s an HR strategy. If you’ve ever applied for a job, interviewed, followed up politely—and then heard absolutely nothing—you already know how …
Ghosting Candidates: A Brand Reputation Crisis Read More
While brands implement AI chatbots to cut costs and improve efficiency, many are experiencing an unexpected backlash. Customers increasingly frustrated with automated systems are taking their business elsewhere, resulting in …
The Hidden Costs of AI Chatbots in Customer Service Read More
In a political climate this divided, brands are caught in a real bind: do they bow to political pressure or stick to their customers’ values? With Donald Trump back in …
The Cost of Caving to Political Pressure for Brands Read More