However beautiful the strategy, you should occasionally look at the results.
Your employees are your company. From customer service to the people who package and ship your product, you count on them to do a good job, but when employees are …
Will employees ever trust your company again? Read More
There was a time when Federal Express was the gold standard for delivery of essential papers and packages, but those days have been replaced by hourly employees who don’t give …
Death of a brand: Federal Express Read More
Approximately 42% of American households own a Keurig, and consumption is expected to surpass 30 billion K-Cups® annually. The single-serve coffee maker is primarily consolidated with the presence of a …
A mistake in the single-serve coffee market? Read More
How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …
The void of outstanding company leadership Read More
When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …
Brands are making a HUGE mistake Read More
Amazon’s division that built Alexa is on track to lose $10 billion this year. Why? It’s a product with very little utility and is no more than a glorified device …
Amazon lost how much on Alexa? Read More
Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …
Twitter: A business lesson in what NOT to do Read More
Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year, and has started layoffs within the division. If that’s not bad enough, Amazon’s “approval” rating has …
Amazon goes astray Read More
The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …
NO! Consumers don’t want a brand with “purpose.” Read More
You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …
Why is the web still so broken? Read More