Skip to content
March 22, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

  • Home
  • Quotes on Marketing
  • About Me
Main Menu

Brand Fail

Brand Fail / Branding

Will employees ever trust your company again?

January 26, 2023January 26, 2023 - by richmeyer - Leave a Comment

Your employees are your company. From customer service to the people who package and ship your product, you count on them to do a good job, but when employees are …

Will employees ever trust your company again? Read More
Brand Fail

Death of a brand: Federal Express

January 22, 2023January 22, 2023 - by richmeyer - Leave a Comment

There was a time when Federal Express was the gold standard for delivery of essential papers and packages, but those days have been replaced by hourly employees who don’t give …

Death of a brand: Federal Express Read More
Brand Fail

A mistake in the single-serve coffee market?

December 10, 2022December 10, 2022 - by richmeyer - Leave a Comment

Approximately 42% of American households own a Keurig, and consumption is expected to surpass 30 billion K-CupsĀ® annually. The single-serve coffee maker is primarily consolidated with the presence of a …

A mistake in the single-serve coffee market? Read More
Brand Fail / Contrarian point of view

The void of outstanding company leadership

December 9, 2022December 9, 2022 - by richmeyer - Leave a Comment

How a company handles a layoff can significantly impact its future success. Poorly managed, a reduction in the workforce can damage a company’s reputation in an era where there are …

The void of outstanding company leadership Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Brands are making a HUGE mistake

December 8, 2022December 8, 2022 - by richmeyer - Leave a Comment

When budgets are being cut because of an anticipated recession, many brands are making cuts or not investing in customer service. Customer service is the direct connection between your customers …

Brands are making a HUGE mistake Read More
Brand Fail

Amazon lost how much on Alexa?

December 4, 2022December 4, 2022 - by richmeyer - Leave a Comment

Amazon’s division that built Alexa is on track to lose $10 billion this year. Why? It’s a product with very little utility and is no more than a glorified device …

Amazon lost how much on Alexa? Read More
Brand Fail / Commentary

Twitter: A business lesson in what NOT to do

November 26, 2022November 26, 2022 - by richmeyer - Leave a Comment

Elon Musk’s approach to his Twitter buyout is a textbook lesson in what not to do and possibly how to take a company into bankruptcy. Advertisers are fleeing in droves, …

Twitter: A business lesson in what NOT to do Read More
Brand Fail

Amazon goes astray

November 22, 2022November 22, 2022 - by richmeyer - Leave a Comment

Amazon Alexa is a “colossal failure,” on pace to lose $10 billion this year, and has started layoffs within the division. If that’s not bad enough, Amazon’s “approval” rating has …

Amazon goes astray Read More
Brand Fail / Commentary / Consumers & consumer behavior

NO! Consumers don’t want a brand with “purpose.”

October 13, 2022October 13, 2022 - by richmeyer - Leave a Comment

The horseshit from agencies and executives about “brand purpose” is getting deeper. According to some brand executives, consumers “associate” with brands that align with their beliefs. Garbage. Consumers buy brands …

NO! Consumers don’t want a brand with “purpose.” Read More
Brand Fail / Consumers & consumer behavior / eCommerce

Why is the web still so broken?

October 9, 2022October 9, 2022 - by richmeyer - Leave a Comment

You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …

Why is the web still so broken? Read More

Posts navigation

Previous 1 2 3 … 18 Next
Copyright © 2023 New Media and Marketing.
Powered by WordPress and HitMag.