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May 26, 2022

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Brand Fail

Advertising / Brand Fail

Let’s face it..most advertisers are just plain stupid

December 19, 2021December 19, 2021 - by richmeyer - Leave a Comment

Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …

Let’s face it..most advertisers are just plain stupid Let’s face it..most advertisers are just plain stupid Read More
Brand Fail / Commentary

Corporations are using the excuse of inflation to raise prices and make fatter profits

December 16, 2021December 16, 2021 - by richmeyer - Leave a Comment

 The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …

Corporations are using the excuse of inflation to raise prices and make fatter profits Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
Brand Fail

Failures so wide they undermine confidence in Boeing’s grip on its businesses

November 29, 2021November 29, 2021 - by richmeyer - Leave a Comment

SUMMARY: The best products and marketing in the world cannot make up for a company devoid of authentic leadership to do the right thing. Jack Welsh, who made himself rich …

Failures so wide they undermine confidence in Boeing’s grip on its businesses Failures so wide they undermine confidence in Boeing’s grip on its businesses Read More
Brand Fail / Branding / Commentary / Consumers & consumer behavior

Wow! A lot of marketers really believe their own bull

October 26, 2021October 26, 2021 - by richmeyer - Leave a Comment

SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …

Wow! A lot of marketers really believe their own bull Wow! A lot of marketers really believe their own bull Read More
Brand Fail / Commentary / Contrarian point of view / Social Media

Facebook, branding, and other marketing lies

October 13, 2021October 13, 2021 - by richmeyer - Leave a Comment

SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …

Facebook, branding, and other marketing lies Facebook, branding, and other marketing lies Read More
Brand Fail / Social Media

Facebook: profits are the only thing that mattered

October 4, 2021October 4, 2021 - by richmeyer - Leave a Comment

SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …

Facebook: profits are the only thing that mattered Facebook: profits are the only thing that mattered Read More
Brand Fail

Consumers want socially responsible brands is pure bullshit

September 19, 2021September 19, 2021 - by richmeyer - Leave a Comment

SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …

Consumers want socially responsible brands is pure bullshit Consumers want socially responsible brands is pure bullshit Read More
Brand Fail

Brands are going to lose a lot of customers because they…

September 6, 2021September 6, 2021 - by richmeyer - Leave a Comment

SUMMARY: A brand’s job is to anticipate changes in demand and consumer behavior and adequately prepare to respond to these changes. Brands that fail to anticipate changes in demand and …

Brands are going to lose a lot of customers because they… Brands are going to lose a lot of customers because they… Read More
Brand Fail / Commentary / Consumers & consumer behavior

Branding bullshit and marketing ignorance

August 5, 2021August 5, 2021 - by richmeyer - Leave a Comment

SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …

Branding bullshit and marketing ignorance Branding bullshit and marketing ignorance Read More
Brand Fail

Car dealers “sticking it” to consumers

July 1, 2021July 1, 2021 - by richmeyer - 1 Comment

SUMMARY: A lot of car models are in high demand, so dealers are charging thousands above MSRP. Consumers, flush with cash, may be willing to pay the “dealer adjustments,” but …

Car dealers “sticking it” to consumers Car dealers “sticking it” to consumers Read More

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