However beautiful the strategy, you should occasionally look at the results.
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
Let’s face it..most advertisers are just plain stupid Read More
The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …
Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
SUMMARY: The best products and marketing in the world cannot make up for a company devoid of authentic leadership to do the right thing. Jack Welsh, who made himself rich …
Failures so wide they undermine confidence in Boeing’s grip on its businesses Read More
SUMMARY: The idea that the brands we use are intensely important to us and that we spend time and energy understanding their meaning and trustworthiness is a profoundly ingrained marketing …
Wow! A lot of marketers really believe their own bull Read More
SUMMARY: Are marketers so far gone that they believe their branding dribble? Based on what I’m reading on Twitter, the answer to that is yes. Despite Facebook’s lies, brands and …
Facebook, branding, and other marketing lies Read More
SUMMARY: It should not come as any surprise to anyone that Facebook has lied and prioritized engagement over everything else. To Facebook, engagement, primarily based on misinformation, was a ticket …
Facebook: profits are the only thing that mattered Read More
SUMMARY: I keep reading that consumers want their brands to be socially responsible. That is 100% pure bullshit. Consumers could care less about what their brands do or say as …
Consumers want socially responsible brands is pure bullshit Read More
SUMMARY: A brand’s job is to anticipate changes in demand and consumer behavior and adequately prepare to respond to these changes. Brands that fail to anticipate changes in demand and …
Brands are going to lose a lot of customers because they… Read More
SUMMARY: There is no “one” marketing skill that’s needed for success. It depends on the product catgeory in which you compete. Content marketing is more hype than reality. People buy …
Branding bullshit and marketing ignorance Read More
SUMMARY: A lot of car models are in high demand, so dealers are charging thousands above MSRP. Consumers, flush with cash, may be willing to pay the “dealer adjustments,” but …
Car dealers “sticking it” to consumers Read More