However beautiful the strategy, you should occasionally look at the results.
Elon Musk has made headlines since he acquired Twitter for $44 billion in October 2022. However, not all of the attention has been positive. Musk is destroying the Twitter brand …
Elon Musk is Destroying the Twitter Brand Read More
Brands raised prices leading to record profits but Americans are cutting back on higher-priced products. This is troubling to the US economy and consumer-focused companies. Despite surging inflation, shoppers kept spending …
Brands raised their prices and consumers are saying goodbye Read More
The number of car buyers paying $1,000 or more monthly to finance a new vehicle is creeping higher, closing in on nearly one-fifth of new-car buyers — an all-time high. …
The auto market is out of control Read More
Bud Light marketing vice president Alissa Heinerscheid has taken a leave of absence and is being replaced by Budweiser global marketing vice president Todd Allen. But Anheuser-Busch DENIES claims it …
Should brands support social issues in their marketing? Read More
When we buy something from Amazon, we are used to having it delivered the next day, but they need to improve their core brand promise leaving an opening for Walmart …
Amazon is failing its core values Read More
Profits and employees are both critical for the success of a business. However, employees are more important than earnings for brands to succeed. Brands win and have a competitive advantage …
The Employee-Profit Paradox: Why Employees Are More Important Than Profits Read More
There is a huge problem with brands and customer service. The problem stems from the fact that, no matter what they pay, most of their employees don’t care about their …
Why customer service is killing brands Read More
Google, which for years ranked as the top company to work for in the United States, laid off thousands of workers by e-mail. And not just any employees: Decades-long veterans of …
Consumers losing trust in brands as CEOs rake in millions and profits rise Read More
Amazon will lay off 9,000 more employees in the coming weeks, CEO Andy Jassy said in a memo to staff Monday. More layoffs will leave workers on edge and drive …
What’s wrong with Amazon? Read More
The percentage of consumers who have taken action to settle a score against a company through measures such as pestering or public shaming in person or online has tripled to …
Customers want revenge Read More