Consumers trust other consumers
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
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Brand Fail
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Can small brands compete?
SUMMARY: The idea that small brands can compete with bigger brands by spending less money and using budgets more strategically is the biggest line of BS out there.
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Apple used to be cool
SUMMARY: There was a time when Apple was a “cool” brand and people were proud to display their Apple decals everywhere. Today Apple is a great business that makes a …
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In grocery stores, brands are dying
KEY POINTS: McKinsey has reported that 75% of consumers have switched brands since the pandemic has started. Private label sales are increasing in double digits as current brands struggle. “What …
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Responsible brands don’t use Facebook
QUICK READ: Facebook continues to betray its user’s trust to the point that even employees are staging walkouts. How many times will brands allow Facebook to get away with their …
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Nike has conned the public and Prof Galloway
QUICK READ: Nike has used various tools to con the public in believing that they are a brand that cares. From using faux spokespeople to paying slave wages in Southeast …
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Brand rules during a pandemic
QUICK READ: People are stuck inside and the headlines are causing a lot of fear. Brands need to meet this challenge by making people feel good. They need to remind …
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The death of national brands
QUICK READ: With the accelerated sales growth of private-label consumer products annual sales are growing faster than national brand sales and have effectively disrupted the category. Consumers are increasing their …
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Casper “the Peloton of slumber”
QUICK READ: After a restful private sleep… direct-to-consumer mattress unicorn Casper wants to go public. Casper isn’t profitable — despite $358M in 2018 revenues, its loss jumped to $92M. $80M: …
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Are marketers lost?
SUMMARY: Private label sales continue to climb, more brands are going DTC, and more people are using ad blockers to ignore online ads. This next decade is going to challenge …
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