However beautiful the strategy, you should occasionally look at the results.
U.S. shoppers have money and are buying what’s in stock. But, big brands and ad campaigns are no longer enough to command consumers’ loyalty in grocery stores. As prices increase, …
Uh, about your brand loyalty… Read More
The consumer price index rose to 7.9% in February, the highest level since January 1982, per CNBC. Prices of apparel were up 6.6% YoY, per the US Bureau of Labor Statistics, while prices of household …
Who repairs the brand damage done by finance? Read More
New polling results published Monday show that most U.S. voters see corporate profiteering as a critical driver of inflation and support a federal crackdown on companies that are “unfairly” pushing …
Consumers see corporate profiteering as a driver of inflation Read More
Pandemic-related supply chain problems stretch the new-vehicle shortage into a second year, with near-empty dealer lots, sky-high prices, and months-long waits for new wheels. The prolonged disruption exposes fault lines …
The auto market is ripe for disruption Read More
Virtually every nation in the world is struggling with skyrocketing inflation rates, though the rate is increasing higher in the US than in most countries. The United Kingdom, for example, reported a …
Brands profiteering from inflation Read More
(Vice) Executives and insiders at the luxury home athletic equipment maker Peloton have cashed out over the last year to the tune of hundreds of millions of dollars, benefiting massively …
Employees pay the price for Peloton’s management Read More
The airlines’ rash of flight cancellations over the winter break is a significant blunder, which has become nothing more than buses for people. Peter Coy said, “the airlines are running …
Do the airlines care at all about their customers? Read More
Global advertising spending will grow 22.5% to $763.2 billion this year, excluding U.S. political ad spending, according to the latest forecast from GroupM, which houses the media-buying agencies and data …
Let’s face it..most advertisers are just plain stupid Read More
The real reason for inflation is the increasing concentration of the American economy into the hands of a relative few corporate giants with the power to raise prices. In the …
Corporations are using the excuse of inflation to raise prices and make fatter profits Read More
SUMMARY: The best products and marketing in the world cannot make up for a company devoid of authentic leadership to do the right thing. Jack Welsh, who made himself rich …
Failures so wide they undermine confidence in Boeing’s grip on its businesses Read More