However beautiful the strategy, you should occasionally look at the results.
If you’ve ever felt like marketing is a bunch of confusing theories and random tactics, Allan Dib’s book, The 1-Page Marketing Plan, is for you. It’s a straightforward guide for …
The 1-Page Marketing Plan: Summary of Book Read More
“Like many things at Facebook, it didn’t matter what the policy team debated or decided; it mattered what Sheryl thought. In this case, she had run into one of her …
Careless People: A Facebook Warning To Everyone Read More
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
SUMMARY: “Disruptive” marketers challenge the status quo with new business models, unique customer experiences, informed insights and idiosyncratic approaches. Disruptive marketers listen carefully to learn what consumers want. Disruptive marketers combine …
Does your company need “Disruptive” marketers? Read More
KEY POINTS: We are living in a fantasyland—a fantasyland in which people want to engage with our “content”. Procter & Gamble, the world’s largest advertiser, recently established its own database …
Marketing & Advertising delusions Read More