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March 22, 2023

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Book Excerpt and Review

Analytics / Book Excerpt and Review / Digital Marketing Trends / Social Media

Is online advertising a massive scam?

October 11, 2022October 11, 2022 - by richmeyer - Leave a Comment

Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …

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Book Excerpt and Review

Does your company need “Disruptive” marketers?

August 14, 2021August 14, 2021 - by richmeyer - Leave a Comment

SUMMARY: “Disruptive” marketers challenge the status quo with new business models, unique customer experiences, informed insights and idiosyncratic approaches. Disruptive marketers listen carefully to learn what consumers want. Disruptive marketers combine …

Does your company need “Disruptive” marketers? Read More
Advertising / Book Excerpt and Review

Marketing & Advertising delusions

June 14, 2021June 14, 2021 - by richmeyer - Leave a Comment

KEY POINTS: We are living in a fantasyland—a fantasyland in which people want to engage with our “content”. Procter & Gamble, the world’s largest advertiser, recently established its own database …

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Book Excerpt and Review

The attention economy

December 4, 2019December 4, 2019 - by richmeyer - Leave a Comment

SUMMARY: We live in an age of “infosmog.” From the moment we wake up to the last time we check our phones or turn off the TV before bed, thousands …

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Book Excerpt and Review

Seth Godin’s idealistic world of marketing

November 7, 2019November 16, 2019 - by richmeyer - Leave a Comment

SUMMARY: Seth Godin is a great marketing blogger but his view of marketing is often idealistic. To Seth marketing should tell stories even though consumers today don’t have the time …

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Book Excerpt and Review / Social Media

Facebook has betrayed us all but we love it

February 12, 2019February 12, 2019 - by richmeyer - Leave a Comment

In Summary: Facebook has taken advantage of our trust, using sophisticated techniques to prey, on the weakest aspects of human psychology, to gather and exploit private data, and to craft …

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Book Excerpt and Review

The working in marketing “hustle”

January 28, 2019January 28, 2019 - by richmeyer - Leave a Comment

KEY TAKEAWAY: We all want to be responsible for the success of our brand or product but it’s almost impossible to get any work done in most organizations. There are …

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Book Excerpt and Review

Seth Godin’s new book: Idealistic vs realistic

November 23, 2018November 24, 2018 - by richmeyer - Leave a Comment

Seth says “It’s time to do something else with marketing. To make things better” but would consumers agree? “Marketing has changed, but our understanding of what we’re supposed to do next …

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Book Excerpt and Review / Brand Fail

Shareholder value above employees at all cost

October 27, 2018 - by richmeyer - Leave a Comment

Key Idea: Profit-sharing plans for rank-and-file employees are vanishing as corporate America has adopted a “shareholders above all else” approach.  Companies like Amazon.com have been built on the backs of warehouse …

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Book Excerpt and Review / Brand Fail

We’re a team, not a family

October 26, 2018 - by richmeyer - Leave a Comment

For half a century, bankers and venture capitalists have been told that they are the only ones who matter, that companies exist solely to deliver the biggest possible return to …

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