However beautiful the strategy, you should occasionally look at the results.
Consumers believe the adtech industry is dangerous, untrustworthy, and incompetent. Ad fraud is one of the largest frauds in the history of the world. Nobody knows the exact extent of …
Is online advertising a massive scam? Read More
SUMMARY: “Disruptive” marketers challenge the status quo with new business models, unique customer experiences, informed insights and idiosyncratic approaches. Disruptive marketers listen carefully to learn what consumers want. Disruptive marketers combine …
Does your company need “Disruptive” marketers? Read More
KEY POINTS: We are living in a fantasyland—a fantasyland in which people want to engage with our “content”. Procter & Gamble, the world’s largest advertiser, recently established its own database …
Marketing & Advertising delusions Read More
SUMMARY: We live in an age of “infosmog.” From the moment we wake up to the last time we check our phones or turn off the TV before bed, thousands …
The attention economy Read MoreSUMMARY: Seth Godin is a great marketing blogger but his view of marketing is often idealistic. To Seth marketing should tell stories even though consumers today don’t have the time …
Seth Godin’s idealistic world of marketing Read More
In Summary: Facebook has taken advantage of our trust, using sophisticated techniques to prey, on the weakest aspects of human psychology, to gather and exploit private data, and to craft …
Facebook has betrayed us all but we love it Read More
KEY TAKEAWAY: We all want to be responsible for the success of our brand or product but it’s almost impossible to get any work done in most organizations. There are …
The working in marketing “hustle” Read MoreSeth says “It’s time to do something else with marketing. To make things better” but would consumers agree? “Marketing has changed, but our understanding of what we’re supposed to do next …
Seth Godin’s new book: Idealistic vs realistic Read MoreKey Idea: Profit-sharing plans for rank-and-file employees are vanishing as corporate America has adopted a “shareholders above all else” approach. Companies like Amazon.com have been built on the backs of warehouse …
Shareholder value above employees at all cost Read MoreFor half a century, bankers and venture capitalists have been told that they are the only ones who matter, that companies exist solely to deliver the biggest possible return to …
We’re a team, not a family Read More