You have 3 seconds to gain attention online
WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be …
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Business Book Summary
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The stupidity of focusing on Millenialls
I love Bob Hoffman. He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like …
Read MoreLaws of business
[inlinetweet prefix=”” tweeter=”” suffix=””]The purpose of any business is simply to create and keep customers.[/inlinetweet] Profits are purely a measure of how well the business fulfills its purpose. Any business …
Read MoreBrands can’t ignore women
In 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are …
Read MoreDisruptive Marketing
[inlinetweet prefix=”” tweeter=”” suffix=””]Disruptive marketers approach marketing from a new perspective[/inlinetweet]. They focus on the “customer experience” and “social business models,” not “hierarchical” organizational charts. They adapt to the often-confusing …
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