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February 2, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Business Book Summary

Advertising / Business Book Summary / Online branding & marketing

You have 3 seconds to gain attention online

September 19, 2020September 19, 2020 - by richmeyer - Leave a Comment

WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be …

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Book Excerpt and Review / Business Book Summary

The stupidity of focusing on Millenialls

November 16, 2017 - by richmeyer - Leave a Comment

I love Bob Hoffman.  He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like …

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Book Excerpt and Review / Business Book Summary / Consumers & consumer behavior

Laws of business

September 23, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]The purpose of any business is simply to create and keep customers.[/inlinetweet]  Profits are purely a measure of how well the business fulfills its purpose. Any business …

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Article/Report Summary / Business Book Summary / Consumers & consumer behavior

Brands can’t ignore women

August 27, 2017 - by richmeyer - Leave a Comment

In 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are …

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Business Book Summary

Disruptive Marketing

August 26, 2017 - by richmeyer - Leave a Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]Disruptive marketers approach marketing from a new perspective[/inlinetweet]. They focus on the “customer experience” and “social business models,” not “hierarchical” organizational charts. They adapt to the often-confusing …

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