However beautiful the strategy, you should occasionally look at the results.
WHAT? Consumers today are bombarded with so much information you have to grab their attention quickly. In fact, you really only have 3-seconds or less. Online ads need to be …
You have 3 seconds to gain attention online Read MoreI love Bob Hoffman. He is a “no bullshit” ad guy who gets it. His latest read is “Marketers are from Mars, Consumers are from New Jersey” tells it like …
The stupidity of focusing on Millenialls Read More[inlinetweet prefix=”” tweeter=”” suffix=””]The purpose of any business is simply to create and keep customers.[/inlinetweet] Profits are purely a measure of how well the business fulfills its purpose. Any business …
Laws of business Read MoreIn 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are …
Brands can’t ignore women Read More[inlinetweet prefix=”” tweeter=”” suffix=””]Disruptive marketers approach marketing from a new perspective[/inlinetweet]. They focus on the “customer experience” and “social business models,” not “hierarchical” organizational charts. They adapt to the often-confusing …
Disruptive Marketing Read More