People are getting burned out of social media. A recent study by Hootsuite found that 73% of social media managers feel like they need to be “always on,” and 66% have experienced burnout.
There are several reasons why people are getting burned out on social media. One reason is that it can be a very demanding and stressful job. Social media managers are constantly bombarded with new content and must create and curate content to keep their audience engaged. This can be a lot of work, and it can be challenging to keep up with the job’s demands.

Another reason why people are getting burned out of social media is that it can be a very negative environment. Social media is often a place where people compare themselves to others, and this can lead to feelings of inadequacy and self-doubt. Additionally, social media can be a breeding ground for cyberbullying and harassment, contributing to burnout.
It’s essential to take a break from social media. This means logging off of your accounts and giving yourself time to relax and recharge. Second, you can focus on social media’s positive aspects. This means following accounts that make you happy and that you find inspiring. Finally, you can talk to a therapist or counselor if you struggle to cope with social media burnout.
Here are some tips to help you avoid social media burnout:
- Set limits on your social media use. Decide how much time you want to spend on social media daily, and stick to it.
- Take breaks from social media. Log off for a few hours or even a day to break from the constant stimulation.
- Focus on the positive. Follow accounts that make you happy and that you find inspiring.
- Be mindful of your comparison. Remember that everyone’s life is different, and what you see on social media is often not the whole story.
- Take care of your mental health. If you’re feeling overwhelmed or stressed, talk to a therapist or counselor.
Social media can be an excellent tool for connecting with friends and family, staying informed, and learning new things. However, it’s essential to use it healthily and be aware of the potential for burnout. If you’re feeling burned out, take a break from social media and focus on your well-being.