However beautiful the strategy, you should occasionally look at the results.
Online sales on Black Friday set a record with over $9 billion. eCommerce is still doing very well, but Amazon, the leader, is challenged as they continue to make more …
Amazon shopping ads are disguised as real results Read More
You would think that as more people go online and use tablets, brands and marketers would understand that people don’t want to be interrupted and that the online experience should …
Why is the web still so broken? Read More
The business of tailoring supplements to meet individual needs is projected to grow over the next few years. According to Nutrition Business Journal, “The personalized supplement market is expected to grow …
Subscription supplement market exploding Read More
This decade’s most significant business and marketing trend is the exponential growth of subscription-based business models. The subscription industry is a market estimated to be worth over $240 billion globally …
Subscription marketing fatigue? Read More
SUMMARY: Stuck at home and unable to spend as much as they normally would in restaurants, bars, and cinemas, consumers have accumulated $1.6trn in excess savings during the past year. …
Consumers are ready to spend online and offline Read More
SUMMARY: As more and more baby boomers move online, retailers and consumer goods brands are scrambling to meet them there with round-the-clock customer service, detailed nutrition information, and interactive videos …
Boomers love shopping online Read More
SUMMARY: 93% of consumers used the internet to find a local business in the last year, with 34% searching every day and 87% of consumers read online reviews for local …
Consumers trust other consumers Read More
SUMMARY: It’s estimated that 60% of online advertising dollars are being shifted to Amazon but is it really worth it? Although Amazon.com has many advertising choices, advertisers’ abundance of paid …
Advertising on Amazon? Read More
SUMMARY: Online sales were set to increase between about 20 and 40 percent from 2019 levels on Black Friday, according to estimates from Adobe, although the analytics group pared back …
Online sales spike but will it last? Read More
SUMMARY: Poor usability is a known factor in cart abandonment. The top 23 sites all gross over $1 billion per year but have a 44% worse checkout user experience. At …
Poor user experience leads to lost online sales Read More