Capgemini’s“Digital Shopper Relevancy” research report Studies shopping behavior online. Over the past decade they have surveyed tens of thousands of consumers around the globe as part of our “Consumer Relevancy” and “Future Consumer” research programs.   The research helps uncover the many faces of today’s technology- enabled shopper and demonstrates that shoppers are no longer loyal to an individual channel but rather to an experience across all channels. The majority of those surveyed said they expect the seamless integration of the online, physical and mobile shopping experience by 2014.

emailmarketing McKinsey: It’s a postholiday tradition up there with returning unwanted gifts and vowing to exercise more: spending a few hours cleaning out your e-mail inbox. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined. That’s because 91 percent of all US consumers still use e-mail daily, and the rate at which e-mails prompt purchases is not only estimated to be at least three times that of social media, but the average order value is also 17 percent higher.