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August 18, 2022

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Commentary / Facebook

TV ads need more accountability

January 5, 2020January 5, 2020 - by richmeyer - Leave a Comment

FACT: It has been projected that U.S. television advertising revenue will total 71 billion U.S. dollars, while by 2022 the forecasts see a modest increase to 74.9 billion U.S. dollars. When it …

TV ads need more accountability TV ads need more accountability Read More
Consumers & consumer behavior / Facebook / Online branding & marketing

Data and consumers’ use of the Internet

November 17, 2019November 17, 2019 - by richmeyer - Leave a Comment

OPENING: Facebook won’t check political ads for accuracy, Google is collecting healthcare data on millions and Apple knows everything about you if you use an iPhone. How will consumers respond?

Data and consumers’ use of the Internet Data and consumers’ use of the Internet Read More
Facebook

Why Facebook investigations won’t matter

March 20, 2019March 20, 2019 - by richmeyer - Leave a Comment

IN SUMMARY: Mr. Cicilline, a member of the House of Representatives from Rhode Island, is chairman of the House Subcommittee on Antitrust, Commercial and Administrative Law is calling for an …

Why Facebook investigations won’t matter Why Facebook investigations won’t matter Read More
Brand Fail / Commentary / Contrarian point of view / Facebook

Facebook continues to shit on users

January 30, 2019January 30, 2019 - by richmeyer - Leave a Comment

SUMMARY: Facebook continues to treat users like garbage. From prying money from teens for games to possibly lying about the number of users it’s like their company has a Teflon …

Facebook continues to shit on users Facebook continues to shit on users Read More
Advertising / Facebook

As long as Facebook users stay, so will advertisers

December 26, 2018 - by richmeyer - Leave a Comment

SUMMARY: According to Adweek “if Facebook is performing well, it’s insulated from the news. At present, they’re performing well enough for clients to look the other way.”  In other words, …

As long as Facebook users stay, so will advertisers As long as Facebook users stay, so will advertisers Read More
Contrarian point of view / Facebook

Facebook doesn’t care about the truth

July 24, 2018 - by richmeyer - Leave a Comment

Alex Jones railed against Robert Mueller, calling him a child rapist who enabled and abetted other pedophiles and vowed to “take him down” on his Facebook page. Mark Zuckerberg said Holocaust …

Facebook doesn’t care about the truth Read More
Brand Fail / Facebook

What will happen to Facebook?

March 31, 2018 - by richmeyer - Leave a Comment

A POPULAR riff doing the rounds in tech circles is that, if data are the new oil, then Facebook’s Cambridge Analytica fiasco is the equivalent of Deepwater Horizon.

What will happen to Facebook? Read More
Commentary / Facebook

Facebook will always be Facebook

March 22, 2018 - by richmeyer - Leave a Comment

OMG! The walls are coming down on Facebook.  At least, that’s what the media would have you believe.  Yes, Facebook screwed up big time and yes, some heads should roll …

Facebook will always be Facebook Read More
Facebook

Why it’s time for marketers to move on from facebook

January 5, 2018 - by richmeyer - Leave a Comment

Facebook is the world’s most popular social network, with incomparable reach and real value for marketers, but that’s in the past. [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook has too many measurement mistakes …

Why it’s time for marketers to move on from facebook Read More
Consumers & consumer behavior / Digital Marketing Trends / Facebook / Social Media

Focus on your branded website, not social media

October 14, 2016October 14, 2016 - by richmeyer - Leave a Comment

Forrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at …

Focus on your branded website, not social media Read More

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