However beautiful the strategy, you should occasionally look at the results.
FACT: It has been projected that U.S. television advertising revenue will total 71 billion U.S. dollars, while by 2022 the forecasts see a modest increase to 74.9 billion U.S. dollars. When it …
TV ads need more accountability Read More
OPENING: Facebook won’t check political ads for accuracy, Google is collecting healthcare data on millions and Apple knows everything about you if you use an iPhone. How will consumers respond?
Data and consumers’ use of the Internet Read More
IN SUMMARY: Mr. Cicilline, a member of the House of Representatives from Rhode Island, is chairman of the House Subcommittee on Antitrust, Commercial and Administrative Law is calling for an …
Why Facebook investigations won’t matter Read More
SUMMARY: Facebook continues to treat users like garbage. From prying money from teens for games to possibly lying about the number of users it’s like their company has a Teflon …
Facebook continues to shit on users Read More
SUMMARY: According to Adweek “if Facebook is performing well, it’s insulated from the news. At present, they’re performing well enough for clients to look the other way.” In other words, …
As long as Facebook users stay, so will advertisers Read More
Alex Jones railed against Robert Mueller, calling him a child rapist who enabled and abetted other pedophiles and vowed to “take him down” on his Facebook page. Mark Zuckerberg said Holocaust …
Facebook doesn’t care about the truth Read MoreA POPULAR riff doing the rounds in tech circles is that, if data are the new oil, then Facebook’s Cambridge Analytica fiasco is the equivalent of Deepwater Horizon.
What will happen to Facebook? Read MoreOMG! The walls are coming down on Facebook. At least, that’s what the media would have you believe. Yes, Facebook screwed up big time and yes, some heads should roll …
Facebook will always be Facebook Read MoreFacebook is the world’s most popular social network, with incomparable reach and real value for marketers, but that’s in the past. [inlinetweet prefix=”” tweeter=”” suffix=””]Facebook has too many measurement mistakes …
Why it’s time for marketers to move on from facebook Read MoreForrester found that visiting a company’s website is the number one way fans prefer to stay in touch with the brands [/inlinetweet]they love, outranking Facebook all the way down at …
Focus on your branded website, not social media Read More