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August 25, 2026

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Tag: Customer service

Branding / Consumers & consumer behavior

Poor customer service is killing brands

October 1, 2021October 1, 2021 - Leave a Comment

SUMMARY: You can make the most incredible products in the world, but if your customer service is lacking, you’re going to lose a lot of customers and not get them …

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Consumers & consumer behavior

Consumers say that they have higher customer service expectations

August 27, 2021August 27, 2021 - Leave a Comment

SUMMARY: Globally, 54% of all consumers say that they have higher customer service expectations than they did just one year ago.  64% of Americans contacted some form of customer service. 75% of brands report …

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A seasoned marketing executive with 25 years of extensive experience in the consumer packaged goods (CPG) industry, specializing in the development, execution, and measurement of comprehensive marketing strategies. Demonstrates a proven track record of driving brand growth, enhancing market share, and delivering significant ROI through data-driven initiatives. Adept at leading cross-functional teams to create and implement innovative campaigns that resonate with consumers and align with evolving market trends. Possesses deep expertise in leveraging consumer insights, digital marketing, and omnichannel strategies to achieve business objectives. Known for a strong analytical approach, consistently optimizing marketing performance to maximize profitability and ensure sustained brand success in highly competitive markets.

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