However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Affiliate marketing is a type of performance-based advertising, where affiliates are paid a commission if they bring customers to the advertiser’s site. It can be an excellent way for …
Everything You Need to Know About Affiliate Marketing Read More
SUMMARY: Cloud infrastructure is both the software and hardware components needed to support cloud computing. Optimizing cloud infrastructure helps you improve cloud efficiency and application performance. It’s your job to …
How to Optimize Your Cloud Infrastructure Read More
SUMMARY: According to Video Insights, 100 minutes is the average amount of time a person will spend watching videos online in 2021. Marketing research in 2020 shows that video marketing …
Five Tips for Creating Great Video Content Read More
KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so …
Developing A New Brand Is More Than A Cool Logo Read More
By: By George Leon, Chief Strategy Officer, Hawthorne When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued …
DRTV Lessons from Successful Brand Launches Read MoreWhen a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a …
Evacuation in the ad industry Read MoreSocial media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face …
5 Catastrophic Social Media Mistakes That Companies Are Making Today Read MoreThe beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking …
Planning 2015 Annual Marketing Budgets Read MoreThough marketing and public relations are generally divided as tasks and not taken together, as time goes on, and business-consumer relations become more transparent, the two disciplines become more and …
Combining Forces: How Marketing and PR Can Work Together to Better Reach Customers Read More
