KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so…
Category: Guest Post
DRTV Lessons from Successful Brand Launches
By: By George Leon, Chief Strategy Officer, Hawthorne When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued…
Evacuation in the ad industry
When a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a…
5 Catastrophic Social Media Mistakes That Companies Are Making Today
Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face…
Planning 2015 Annual Marketing Budgets
The beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking…
Combining Forces: How Marketing and PR Can Work Together to Better Reach Customers
Though marketing and public relations are generally divided as tasks and not taken together, as time goes on, and business-consumer relations become more transparent, the two disciplines become more and…