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January 22, 2023

New Media and Marketing

However beautiful the strategy, you should occasionally look at the results.

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Guest Post

Everything You Need to Know About Affiliate Marketing

July 27, 2021July 27, 2021 - by richmeyer - Leave a Comment

SUMMARY: Affiliate marketing is a type of performance-based advertising, where affiliates are paid a commission if they bring customers to the advertiser’s site. It can be an excellent way for …

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Guest Post

How to Optimize Your Cloud Infrastructure

July 26, 2021July 26, 2021 - by richmeyer - Leave a Comment

SUMMARY: Cloud infrastructure is both the software and hardware components needed to support cloud computing. Optimizing cloud infrastructure helps you improve cloud efficiency and application performance. It’s your job to …

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Guest Post

Five Tips for Creating Great Video Content

November 3, 2020November 3, 2020 - by richmeyer - Leave a Comment

SUMMARY: According to Video Insights, 100 minutes is the average amount of time a person will spend watching videos online in 2021. Marketing research in 2020 shows that video marketing …

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Guest Post / Integrated Marketing

Developing A New Brand Is More Than A Cool Logo

July 15, 2019July 15, 2019 - by richmeyer - Leave a Comment

KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so …

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Advertising / Guest Post

DRTV Lessons from Successful Brand Launches

January 23, 2019January 23, 2019 - by richmeyer - 1 Comment

By: By George Leon, Chief Strategy Officer, Hawthorne When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued …

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Guest Post

Evacuation in the ad industry

September 25, 2017 - by richmeyer - Leave a Comment

When a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a …

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Guest Post / Social Media

5 Catastrophic Social Media Mistakes That Companies Are Making Today

April 8, 2017April 8, 2017 - by richmeyer - 8 Comments.

Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face …

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