However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Affiliate marketing is a type of performance-based advertising, where affiliates are paid a commission if they bring customers to the advertiser’s site. It can be an excellent way for …
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SUMMARY: Cloud infrastructure is both the software and hardware components needed to support cloud computing. Optimizing cloud infrastructure helps you improve cloud efficiency and application performance. It’s your job to …
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SUMMARY: According to Video Insights, 100 minutes is the average amount of time a person will spend watching videos online in 2021. Marketing research in 2020 shows that video marketing …
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KEY TAKEAWAY: So you’re starting a new business or needing to refresh an older brand and your first thought is a cute name and a cool logo, right? Not so …
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By: By George Leon, Chief Strategy Officer, Hawthorne When it comes to capitalizing on direct response television (DRTV) advertising, some of the best advice comes from privately held startups valued …
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When a storm is coming, you hunker down. When it’s a mega-storm, you leave. The able, smart, and (yes, the) scared evacuate to survive. There’s a business version too. When a …
Read MoreSocial media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face …
Read MoreThe beginning of a new year has many businesses evaluating and re-evaluating their annual marketing budgets. With the overwhelming speed that technology continues to advance, the growth of social networking …
Read MoreThough marketing and public relations are generally divided as tasks and not taken together, as time goes on, and business-consumer relations become more transparent, the two disciplines become more and …
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