Why aren’t brands holding facebook accountable?

QUICK READ: Facebook has continually betrayed the trust of users while agencies and brands flood the social media giant with truckloads of cash. The only way to reign in facebook is for online advertisers to spend their money somewhere else.

Artificially-generated faces of people who don’t exist are being used to front fake Facebook accounts in an attempt to trick users and game the company’s systems, the social media network said Friday. Experts who reviewed the accounts say it is the first time they have seen fake images like this being used at scale as part of a single social media campaign.

According to Bob Hoffman..

Here are 29 ways the “move fast and break things” jerk-offs soiled our lives in 2019. Pick your top 10, stick ’em in an old sock and light ’em on fire. 

1. January: It was discovered that Facebook-owned WhatsApp was being used to spread illegal child pornography.
2. January: Researcher Aaron Greenspan, former running mate of Mark Zuckerberg at Harvard, said that Facebook’s claim of reaching 2 billion people is a lie and said Zuckerberg “may be the greatest con man in history.”
3. January: Zuckerberg writes a Wall Street Journal op ed defending Facebook and gets roundly roasted for it.
4. January: British health minister threatens to close down social media after 14-year-old girl commits suicide after seeing disturbing content on Facebook-owned Instagram.
5. February: It was discovered that Facebook was paying kids as young as 13 to install spyware on their phones.
6. February: A committee of Parliament in England denounced Facebook as “digital gangsters” and said, “Democracy is at risk from the malicious and relentless targeting of citizens with disinformation and personalised ‘dark adverts’…”
FebruaryThe Wall Street Journal discovered that people were entering private information into apps and, unknown to them, the apps were feeding the info to Facebook.
8. March: Federal investigators summoned a grand jury to investigate criminal implications of Facebook’s agreement with over 100 tech companies to provide them with information about 100s of millions of FB users without their knowledge or consent.x
9. March: Facebook leaves hundreds of millions of user passwords unencrypted.
10. March: The U.S. Department of Housing and Urban Development (HUD) sued Facebook for allowing “advertisers to exclude people from seeing housing ads based on their race, religion, background and other characteristics” 
11. March: In the wake of the massacre of 50 people in New Zealand which was live-streamed on FB, the Prime Minister of Australia threatened to jail social media execs. 
12: April: It was discoveredthat a Mexican company had stored over 500 million Facebook records in plain site on the Amazon cloud for anyone to access.
13: April: Bloomberg reported that almost 400,000 crooks have been using Facebook for as long as eight years as a marketplace to buy and sell criminal materials.
14: April: The Daily Beast reported that “Child Brides in Africa Are Advertised on Facebook and Sold to Old Men.” 
15. April: The New York Times reported that “Regulators on four continents are preparing for a long-awaited showdown with Facebook...”
16. May: In an article in the NY Times, Chris Hughes, one of the founders of Facebook, called for its breakup. 
17: July: FTC fines Facebook $5 billion for Cambridge Analytica scandal.
18: August: Netflix airs “The Great Hack” about the Facebook/Cambridge Analytica scandal. PBS airs “The Facebook Dilemma,” savaging the company and claiming it has blood on its hands.
19: September: TechCrunch found another unprotected database online which contained the phone numbers and user IDs of 419 million Facebook users. 
20: September: The BBC reported that a study by Privacy International determined that “Intimate data, including when people have had sex, is being shared with Facebook.”
21: September: Massachusetts attorney general found that Facebook lied when they said they suspended 400 apps to remediate after the Cambridge Analytica scandal. In fact, they suspended 69,000 questionable apps.
22: September: A study conducted by researchers at Oxford University found that “Facebook remains the No. 1 social network for disinformation…Organized propaganda campaigns were found on the platform in 56 countries.”
23: October: Facebook agreed to pay a group of advertisers $40 million to settle a  suit which claimed that Facebook had inflated its video metrics by as much as 900%.
24: October: Zuckerberg gave a speech at Georgetown University defending Facebook’s policy of airing political advertising they know to be false.
25: October:  BuzzFeed reported “How A Massive Facebook Scam Siphoned Millions Of Dollars From Unsuspecting Boomers.”
26: October: P&G’s announced that they had built their own database of 1.5 billion people because they don’t trust the numbers of Facebook or Google.
27: November: Aaron Sorkin, the writer of the movie “The Social Network,” savaged Zuckerberg’s “free speech” hypocrisy in a NY Times op-ed.
28: December: CNET reported, “more than 267 million Facebook user phone numbers, names and user IDs were exposed in a database that anyone could access online.” 
29: December: In response to an inquiry from two U.S. Senators, Facebook admitted it can track peoples’ locations even if they opt-out of tracking.

Meanwhile, in 2019 Facebook’s share price increased by over 50%. Would someone please explain to me again about the critical importance of “brand purpose?”

MENLO PARK CA APRIL 04 A Facebook employee holds a laptop with a like sticker on it during an event at Facebook headquarters during an event at Facebook headquarters on April 4 2013 in Menlo Park California Facebook CEO Mark Zuckerberg announced a new product for Android called Facebook Home as well as the new HTC First phone that will feature the new software Photo by Justin SullivanGetty Images

Facebook the brand has continually betrayed us yet people are so addicted to their FB feed that they can get away with anything and simply write a check to pay fines.

To hold Facebook accountable two things have to happen:\

1ne: Users have to say enough is enough and leave the site.

2wo: Or brands need to follow P&G’s lead. P&G’s announced that they had built their own database of 1.5 billion people because they don’t trust the numbers of Facebook or Google.

Mark Zuckerberg and his staff have nothing but contempt for users who are nothing but cattle to them. Until users hold them accountable Facebook will continue to ve a vice.

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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