Who is writing your content?

stop insanityRecently on LinkedIn, there was a story aimed at marketers written by someone at HubSpot.  When I looked into the author’s profile I found that she had never worked in a marketing role at any consumer brand yet she is trying to tell us how to apply marketing principles?

I admit that I am not a fan of HubSpot at all.  They are a burn and churn factory that takes inexperienced people out of school and tries to brainwash them into believing how lucky they are to be working at a company that has yet to earn a profit.


[inlinetweet prefix=”” tweeter=”” suffix=””]Content marketing is way over hyped[/inlinetweet] in my opinion, but when someone writes content I need to know that they have an understanding of what it’s like to work with/for a major consumer product. [inlinetweet prefix=”” tweeter=”” suffix=””]I don’t want to read content from someone who interned at different places in Boston.[/inlinetweet]

Why do I feel that content marketing is over-hyped?  Because most of us go to bookmarked sites or use apps to go to social media sites.  We just don’t have time to read everything online, but, like an encyclopedia, it’s nice to know it’s there. [inlinetweet prefix=”” tweeter=”” suffix=””]Brands spend a lot of money on content without an understanding of what’s important to their audience.[/inlinetweet]


If you do develop content, though, please make sure that you it is written by someone who has been there and done that not by someone just out of school who is hired to be a content manager.

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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