Why marketers need courage

dilbert“Today I had the choice of doing something important that no one would ever realize… or doing something that would seem like an accomplishment.  So I attended meetings until I could no longer appreciate the difference” – Dilbert

Welcome to the new workplace

We are surrounded by bureaucrats, note takers, literalists, TGIF employees, map followers, and people afraid to speak up for fear of losing their jobs. In addition, we are often led by managers who do what is best for themselves, not what is best for your customers or your brand.

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What companies desperately need now are indispensable employees who are original thinkers, provocateurs, and people who care about what they do and how it impacts customers.

We need marketers who can lead, salespeople who are willing to make a human connection, passionate change makers willing to be shunned to make a point.

The only way to get what you are worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care about. However, it’s entirely possible that once you chose to become indispensable, you will no longer be loved. This could be a problem because reviews are often about how we get along with others as well as how we do our jobs.

But the time will come when need to choose between going with what we to the wrong direction and standing up and saying “this is not what prospects and customers want”.  Which will you choose?

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