One the sad things about social media is that it gives a voice to pundits who think they know everything there is to know about marketing. They sit on the sidelines talking about how Twitter is overvalued or how some brands are getting it wrong while they embrace the fact that they teach marketing as if that is a badge of honor.
I will be the first to say that I don’t it all but in my 25 years of actually working on some top brands (Canon,Sony,Cialis,Paamount, Microsoft,Amazon) I have learned a lot which I try and build upon every day. I can talk about what I feel is wrong or how the “business” of marketing is killing innovative marketing, but I don’t continually sit on the sidelines I am actually out there doing it with clients.
Enter an NYU Professor who consistently thinks he understands social media valuation. He has continually called for Twitter to fire their CEO and mentions how other social media platforms are getting it wrong. He even let us know that he was “cutting the cord” to ESPN because of they charge $7 a month.
I finally got tired of his Tweets and stop following him because he was obviously too big to answer any of my responses and because I’m sick of college Professors who think they know it all. [inlinetweet prefix=”” tweeter=”” suffix=””] The best thing you can say as a marketer is “I’m still learning” because that will never end.[/inlinetweet]
Whenever you read something from someone offering some marketing advice or commentary is first think about hat it means for your brand and second to read the bio of the person to ensure they “have actually been there and done that” rather than the title of self importance.