In today’s crowded marketplace, it can be challenging for brands to get their products noticed. But there is one way that still stands out above the rest: word-of-mouth. According to a study by Nielsen, word-of-mouth is the most trusted form of advertising, with 92% of consumers saying they trust recommendations from friends and family. And when it comes to finding out about new products, word-of-mouth is even more powerful.
The same Nielsen study found that 56% of consumers have discovered new products through word-of-mouth, making it the number one way people find out about new products.
There are a few reasons why word-of-mouth is so effective at generating awareness for new products. First, people are more likely to trust recommendations from people they know and trust. Second, word-of-mouth is often more personal and engaging than traditional advertising. And third, word-of-mouth can spread quickly, reaching a large audience in a short amount of time.
If you want to get your new product noticed, word-of-mouth is a powerful tool you can’t afford to ignore. Here are a few tips for generating word-of-mouth for your new product:
Make sure your product is excellent. This is the most critical factor in generating word-of-mouth. If your product is fantastic, people naturally want to tell their friends and family about it. Give people a reason to talk about your product. This could mean offering a referral program, creating a unique hashtag, or simply making your product easy to share on social media.
Get your product into the hands of influencers. Influencers are people who have a large following on social media. If you can get them to try your product and talk about it to their followers, you’ll reach a huge audience quickly.
Word-of-mouth is a powerful tool that can help you get your new product noticed. Following these tips can increase your chances of generating positive word-of-mouth and reaching a large audience.
In addition to word-of-mouth, there are other ways that people find out about new products. These include:
Search engines. People often use search engines to find new products. Make sure your product is well-optimized for search engines so that people can easily find it when looking for something like it.
Social media. Social media is a great way to reach a large audience and generate awareness for your new product. Share interesting content about your product on social media, and encourage people to share it with friends.
Advertising. Advertising can be a great way to reach a large audience and generate awareness for your new product. However, it’s important to use advertising effectively, not to waste your money. No matter which methods you choose, creating a buzz around your new product is essential so that people will know about it and want to try it. By following these tips, you can increase your chances of success.