The Number One Way People Find Out About New Products

In today’s crowded marketplace, it can be challenging for brands to get their products noticed. But there is one way that still stands out above the rest: word-of-mouth. According to a study by Nielsen, word-of-mouth is the most trusted form of advertising, with 92% of consumers saying they trust recommendations from friends and family. And when it comes to finding out about new products, word-of-mouth is even more powerful.

The same Nielsen study found that 56% of consumers have discovered new products through word-of-mouth, making it the number one way people find out about new products.

There are a few reasons why word-of-mouth is so effective at generating awareness for new products. First, people are more likely to trust recommendations from people they know and trust. Second, word-of-mouth is often more personal and engaging than traditional advertising. And third, word-of-mouth can spread quickly, reaching a large audience in a short amount of time.

If you want to get your new product noticed, word-of-mouth is a powerful tool you can’t afford to ignore. Here are a few tips for generating word-of-mouth for your new product:

Make sure your product is excellent. This is the most critical factor in generating word-of-mouth. If your product is fantastic, people naturally want to tell their friends and family about it. Give people a reason to talk about your product. This could mean offering a referral program, creating a unique hashtag, or simply making your product easy to share on social media.

Get your product into the hands of influencers. Influencers are people who have a large following on social media. If you can get them to try your product and talk about it to their followers, you’ll reach a huge audience quickly.

Word-of-mouth is a powerful tool that can help you get your new product noticed. Following these tips can increase your chances of generating positive word-of-mouth and reaching a large audience.

In addition to word-of-mouth, there are other ways that people find out about new products. These include:

Search engines. People often use search engines to find new products. Make sure your product is well-optimized for search engines so that people can easily find it when looking for something like it.
Social media. Social media is a great way to reach a large audience and generate awareness for your new product. Share interesting content about your product on social media, and encourage people to share it with friends.

Advertising. Advertising can be a great way to reach a large audience and generate awareness for your new product. However, it’s important to use advertising effectively, not to waste your money. No matter which methods you choose, creating a buzz around your new product is essential so that people will know about it and want to try it. By following these tips, you can increase your chances of success.

About richmeyer

Rich is a passionate marketer who is able to quickly understand what turns a prospect into a customer. He challenges the status quo and always asks "what can we do better"? He knows how to take analytics and turn them into opportunities and he is a great communicator.

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