Why don’t marketers understand women?
Women control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.
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Brands can’t ignore women
In 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are …
Read MoreWomen make a majority of brand purchase decisions
When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not …
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