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May 19, 2022

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Tag: Women

Women and Moms / Working in marketing

Why don’t marketers understand women?

October 11, 2018 - by richmeyer - Leave a Comment

Women control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.

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Article/Report Summary / Business Book Summary / Consumers & consumer behavior

Brands can’t ignore women

August 27, 2017 - by richmeyer - Leave a Comment

In 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are …

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Advertising / Consumers & consumer behavior

Women make a majority of brand purchase decisions

February 27, 2015February 27, 2015 - by richmeyer - Leave a Comment

When it comes to the dynamics of the marketplace women have changed the game. Forty‐ two percent of women agree, “I regularly influence friends and family to buy or not …

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