Women | New Media and Marketing

Why don’t marketers understand women?

October 11, 2018 - by richmeyer - Leave a Comment

Women control over $20 Trillion in world-wide spending. Women control $7 Trillion in U.S. spending. Women Account for 85% of overall consumer spending, including everything from autos to health care.

Brands can’t ignore women

August 27, 2017 - by richmeyer - Leave a Comment

In 2005, in a historic first,[inlinetweet prefix=”” tweeter=”” suffix=””] women “under the age of 30” in the biggest U.S. cities surpassed men “in earning power.[/inlinetweet]” Across the globe, women are …