The ANA (Association of National Advertisers) said that global ad fraud dropped from $7.2 billion in 2016 to $6.5 billion in 2017. According to another ad fraud expert, Dr. Augustine Fou, [inlinetweet prefix=”” tweeter=”” suffix=””]”No matter what you are hearing or reading about digital ad fraud, I can assure you it’s actually worse than you think.”[/inlinetweet] Yet, even with all this ad fraud brands are still planning to waste more money on digital even though TV still rules.
[inlinetweet prefix=”” tweeter=”” suffix=””]The average adult consumed 2,295 minutes of video a week[/inlinetweet]. Here’s how they consumed it by device: Live TV – 84%, Time shifted TV (DVR) – 9%, Multi-media device (Roku, Apple TV, or any other gizmo attached to a TV) – 3%, Video on a PC – 4%, Video on a SmartPhone – less than 1%. But do ads on TV work or should you focus on digital?