TV vs Digital | New Media and Marketing

The bonehead move to digital

May 6, 2018 - by richmeyer - Leave a Comment

The ANA (Association of National Advertisers) said that global ad fraud dropped from $7.2 billion in 2016 to $6.5 billion in 2017. According to another ad fraud expert, Dr. Augustine Fou, …

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Advertising: TV or digital?

February 21, 2017February 21, 2017 - by richmeyer - 1 Comment

[inlinetweet prefix=”” tweeter=”” suffix=””]The average adult consumed 2,295 minutes of video a week[/inlinetweet]. Here’s how they consumed it by device: Live TV – 84%, Time shifted TV (DVR) – 9%, Multi-media device …