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January 31, 2023

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Consumers & consumer behavior

Brand loyalty programs: Are they effective ?

September 19, 2016September 19, 2016 - by richmeyer - 6 Comments.

According to the research survey,[inlinetweet prefix=”” tweeter=”” suffix=””] 62% of U.S. consumers join retail brand loyalty programs to get discounts but only 36% have received a reward or promotion from …

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