Superconsumers | New Media and Marketing

Consumers & consumer behavior / Social Media

Use social media to reach superconsumers

February 19, 2014February 19, 2014 - by richmeyer - 4 Comments.

Superconsumers represent 10% of a category’s customers but account for 30% to 70% of sales and an even higher share of profits according to an article in HBR . It’s easy …