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May 19, 2022

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Tag: Superconsumers

Consumers & consumer behavior / Social Media

Use social media to reach superconsumers

February 19, 2014February 19, 2014 - by richmeyer - 4 Comments.

Superconsumers represent 10% of a category’s customers but account for 30% to 70% of sales and an even higher share of profits according to an article in HBR . It’s easy …

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