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February 1, 2023

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Tag: Sticky Marketing

Book Excerpt and Review

Digital communication is “many-to-many.”

August 29, 2017 - by richmeyer - 1 Comment

Dump any marketing book written in the 20th century. Traditional marketing tactics and strategies based on “one- to-many” communication are obsolete. Common acronyms such as ROI, USP and CRM are …

Digital communication is “many-to-many.” Read More
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