However beautiful the strategy, you should occasionally look at the results.
SUMMARY: According to the Nielsen CMO Report CMO’s are planning increase spending on social media even though social media marketing is both hard to measure and is “dead” as consumers …
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There is some lopsided thinking out there. There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you …
Read MorePOST SUMMARY: A recent article suggested that marketers are moving away from social media ROI because “they’ve realized that social media isn’t a transactional engine or sales machine.” I would …
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