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June 24, 2022

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Social media marketing ROI

Advertising / Analytics

Social media marketing is dead.. social media advertising is not

December 28, 2018 - by richmeyer - Leave a Comment

SUMMARY: According to the Nielsen CMO Report CMO’s are planning increase spending on social media even though social media marketing is both hard to measure and is “dead” as consumers …

Social media marketing is dead.. social media advertising is not Social media marketing is dead.. social media advertising is not Read More
Analytics / Brand Fail / Consumers & consumer behavior / Contrarian point of view / ROI / Social Media

The biggest mistake brands make with social media

January 8, 2015 - by richmeyer - 1 Comment

There is some lopsided thinking out there.  There is a “belief” that just because a consumer becomes a customer of your brand that they want to have a relationship with you …

The biggest mistake brands make with social media Read More
Analytics / Social Media

Have marketers given up social media ROI?

March 16, 2014 - by richmeyer - 3 Comments.

POST SUMMARY:  A recent article suggested that marketers are moving away from social media ROI because “they’ve realized that social media isn’t a transactional engine or sales machine.”  I would …

Have marketers given up social media ROI? Read More
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