The biggest gap in today’s marketing
The biggest gap in 90% of marketing departments is not data, it’s people who can successfully interpret the data and recommend actionable strategies to leverage current consumer trends.
Read MoreTag: Social Media
Too busy with data to be bothered with facts.
According to the Type A Group 250 advertising people – about 70% agency and 30% marketers – were asked very basic questions about video viewing habits of consumers. Their ignorance …
Read More5 Catastrophic Social Media Mistakes That Companies Are Making Today
Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face …
Read More9 Out of 10 Shoppers Make Impulse Purchases
With all the hype around social media and digital marketing what we are learning now is that POP displays and things like packaging can still lead to conversion. Despite a …
Read MoreSocial Media experts: Oxymoron
So now the social media “experts” are telling brands that they need social media for customer service and to listen to consumers. Since organic reach is dead I guess they …
Read MoreBlogs influence purchase decisions
Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, …
Read MoreTop 10 mistakes of social media marketing
There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers. Probably the biggest surprise I hear from clients, when …
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Why there is no such thing as social media marketing
It’s about time that marketers understand something:consumers don’t want to marketed to”. They are sick of commercials, sick of ads on mobile devices and they wield a lot of power …
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Don’t just communicate with customers, make them brand loyalists
Why do so many brands fail at social media ? Because they usually have someone on the other end who is “just doing their job” rather than thinking of ways …
Read MoreSocial media experts are only experts at promoting themselves
Earlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch …
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