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February 8, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Social Media

Online branding & marketing

The biggest gap in today’s marketing

May 21, 2017 - by richmeyer - Leave a Comment

The biggest gap in 90% of marketing departments is not data, it’s people who can successfully interpret the data and recommend actionable strategies to leverage current consumer trends.

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Brand Fail

Too busy with data to be bothered with facts.

May 11, 2017 - by richmeyer - Leave a Comment

According to the Type A Group 250 advertising people – about 70% agency  and 30% marketers – were asked very basic questions about video viewing habits of consumers. Their ignorance …

Too busy with data to be bothered with facts. Read More
Guest Post / Social Media

5 Catastrophic Social Media Mistakes That Companies Are Making Today

April 8, 2017April 8, 2017 - by richmeyer - 8 Comments.

Social media can often be seen as a faceless form of communication, and hence many companies lose that personal touch to their customer service that they rely on in face …

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Consumers & consumer behavior

9 Out of 10 Shoppers Make Impulse Purchases

January 13, 2017January 13, 2017 - by richmeyer - 4 Comments.

With all the hype around social media and digital marketing what we are learning now is that POP displays and things like packaging can still lead to conversion.  Despite a …

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Social Media

Social Media experts: Oxymoron

August 7, 2016August 7, 2016 - by richmeyer - Leave a Comment

So now the social media “experts” are telling brands that they need social media for customer service and to listen to consumers.  Since organic reach is dead I guess they …

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Blogging

Blogs influence purchase decisions

June 27, 2016June 27, 2016 - by richmeyer - 2 Comments.

Blogs are influencing purchase decisions and recommendations more than ever. According to Technorati’s State of the Blogosphere report, 38% of bloggers talk about brands positively and negatively on their blogs, …

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Social Media

Top 10 mistakes of social media marketing

June 14, 2016June 14, 2016 - by richmeyer - Leave a Comment

There is no doubt that resources are hard to come by today as brands look to cut costs to make numbers.  Probably the biggest surprise I hear from clients, when …

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Contrarian point of view

Why there is no such thing as social media marketing

February 5, 2016February 5, 2016 - by richmeyer - Leave a Comment

It’s about time that marketers understand something:consumers don’t want to marketed to”.  They are sick of commercials, sick of ads on mobile devices and they wield a lot of power …

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Brand Fail / Social Media

Don’t just communicate with customers, make them brand loyalists

December 15, 2015December 15, 2015 - by richmeyer - 2 Comments.

Why do so many brands fail at social media ?  Because they usually have someone on the other end who is “just doing their job” rather than thinking of ways …

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Social Media

Social media experts are only experts at promoting themselves

April 19, 2015April 19, 2015 - by richmeyer - 4 Comments.

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch …

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