However beautiful the strategy, you should occasionally look at the results.
SUMMARY: Seth Godin is a great marketing blogger but his view of marketing is often idealistic. To Seth marketing should tell stories even though consumers today don’t have the time …
Seth Godin’s idealistic world of marketing Read MoreSeth says “It’s time to do something else with marketing. To make things better” but would consumers agree? “Marketing has changed, but our understanding of what we’re supposed to do next …
Seth Godin’s new book: Idealistic vs realistic Read More