Seth Godin’s idealistic world of marketing
SUMMARY: Seth Godin is a great marketing blogger but his view of marketing is often idealistic. To Seth marketing should tell stories even though consumers today don’t have the time …
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Seth Godin’s new book: Idealistic vs realistic
Seth says “It’s time to do something else with marketing. To make things better” but would consumers agree? “Marketing has changed, but our understanding of what we’re supposed to do next …
Read MoreGreat marketers stand up for what they believe
According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, …
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