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May 17, 2022

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Tag: Seth Godin

Book Excerpt and Review

Seth Godin’s idealistic world of marketing

November 7, 2019November 16, 2019 - by richmeyer - Leave a Comment

SUMMARY: Seth Godin is a great marketing blogger but his view of marketing is often idealistic. To Seth marketing should tell stories even though consumers today don’t have the time …

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Book Excerpt and Review

Seth Godin’s new book: Idealistic vs realistic

November 23, 2018November 24, 2018 - by richmeyer - Leave a Comment

Seth says “It’s time to do something else with marketing. To make things better” but would consumers agree? “Marketing has changed, but our understanding of what we’re supposed to do next …

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Contrarian point of view

Great marketers stand up for what they believe

July 14, 2014July 14, 2014 - by richmeyer - 6 Comments.

According to the Harvard Business Review; When we are silent, we are hurting the outcome. You see, minority viewpoints have been proven to aid the quality of decision making in juries, …

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