However beautiful the strategy, you should occasionally look at the results.
We’re all taught in marketing 101 about consumer segmentation, but what happens when there are micro segments of consumers within each segment? While there are some large groups of consumers …
Big data misses individual consumers Read MoreMarketing 101 teaches us that we need to understand consumers and segment them for our marketing to be effective. The problem with this strategy is that today there could be …
Why the constant need to put consumers in segments ? Read More