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February 8, 2023

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However beautiful the strategy, you should occasionally look at the results.

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Tag: Segmentation

Consumers & consumer behavior

Big data misses individual consumers

July 25, 2017 - by richmeyer - Leave a Comment

We’re all taught in marketing 101 about consumer segmentation, but what happens when there are micro segments of consumers within each segment?  While there are some large groups of consumers …

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Consumers & consumer behavior / Contrarian point of view

Why the constant need to put consumers in segments ?

January 22, 2016January 22, 2016 - by richmeyer - 3 Comments.

Marketing 101 teaches us that we need to understand consumers and segment them for our marketing to be effective.  The problem with this strategy is that today there could be …

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