Your company or branded website communicates who you are to your target audience. The question is now whether it works for you the question is “how many sales are you losing because of your website ?” Today the best websites are one which are clean and functional and communicate your key brand messages within a few seconds. It starts with black text on a white background but it also needs look professional and not like it was done by someone at home with a computer and Internet connection.
By far the biggest challenge for most brands and marketers is “what exactly is social media doing for our brand & business objectives ?” Executives want clear examples of ROI not vanity metrics such as the number of people who “Like” our brand or follow our brand via a Twitter feed. Here are some ways to measure social media with results that matter.