However beautiful the strategy, you should occasionally look at the results.
Advertisers have long had strict rules about the placement of their brands. But the evolution of the automated digital ad business, including that of Facebook, Twitter and Google, has led …
Another nail in the coffin for programmatic ads? Read More[inlinetweet prefix=”” tweeter=”” suffix=””]It’s estimated that programmatic advertising will account for 80 percent of all digital display advertising in 2017[/inlinetweet].Yet,, recent headlines and pronouncements by leading brand marketers highlight the significant …
Another reason why programmatic ads are a bad idea Read MoreToday’s online ads are not about getting in front of as many people as you can, they are about getting relevant ads in front of highly targeted people. Programmatic buying usually …
Why you should rethink programmatic ad buying Read More