According to The Daily Wire the world’s largest consumer products company is attempting to trademark millennial acronyms like “LOL” and “WTF” to use with their dishwashing and laundry detergents and soaps.
Millennials are apparently still not doing their own laundry.
P&G board member believes Millennials want these brands, to have an emotional attachment to.
According to Pamela N. Danziger over at Forbes the reason that P&G sales are down is because they don’t kno3 how to market to Millennials. She goes on to quote the CEO of P&G who says “consumers used to trust big brands; many millennials now distrust big brands and seek out purpose led brands” Really?
Unless you have been on a remote island it was hard to miss the news that P&G intends to shed more than half of its brands. According to P&G “some of our big brands are in industries that are not very attractive: they’re not growing or low margin or commodities. If it’s not a core brand – I don’t care whether it’s a $2 billion brand, it will be divested.” So much for improving marketing with an emphasis on digital.