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February 4, 2023

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Tag: Nike

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Nike is doing a terrible disservice to people

September 11, 2018 - by richmeyer - Leave a Comment

Nike is doing a terrible disservice to people – particularly young, poor, minority people – by selling them sneakers via the con job fantasy that they should “sacrifice everything” and …

Nike is doing a terrible disservice to people Read More
Brand Fail

The reason business school professors teach (and don’t work in the industry)

September 7, 2018September 7, 2018 - by richmeyer - Leave a Comment

Nike’s 30th anniversary “Just Do It” campaign, featuring Colin Kaepernick, was a stroke of brilliance, NYU’s Scott Galloway says.  The marketing professor says the sportswear giant took a calculated risk …

The reason business school professors teach (and don’t work in the industry) Read More
Brand Fail

Dear Nike: Buzz does not equal sales

September 5, 2018 - by richmeyer - Leave a Comment

Investors are so angry at Nike that their stock stock dropped yesterday by three percent, and customers are ripping swooshes from their shirts and shoes and boycotting further purchases thereof. …

Dear Nike: Buzz does not equal sales Read More
Advertising / Brand Fail

Nike’s use of Kaepernick perhaps dumbest marketing of all time

September 4, 2018 - by richmeyer - Leave a Comment

The NFL is still a money making machine. It’s said that there is no such thing as bad PR. Nike’s use of Kaepernick is at best a huge mistake. It’s not …

Nike’s use of Kaepernick perhaps dumbest marketing of all time Read More
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