However beautiful the strategy, you should occasionally look at the results.
Nike is doing a terrible disservice to people – particularly young, poor, minority people – by selling them sneakers via the con job fantasy that they should “sacrifice everything” and …
Nike is doing a terrible disservice to people Read MoreNike’s 30th anniversary “Just Do It” campaign, featuring Colin Kaepernick, was a stroke of brilliance, NYU’s Scott Galloway says. The marketing professor says the sportswear giant took a calculated risk …
The reason business school professors teach (and don’t work in the industry) Read MoreInvestors are so angry at Nike that their stock stock dropped yesterday by three percent, and customers are ripping swooshes from their shirts and shoes and boycotting further purchases thereof. …
Dear Nike: Buzz does not equal sales Read MoreThe NFL is still a money making machine. It’s said that there is no such thing as bad PR. Nike’s use of Kaepernick is at best a huge mistake. It’s not …
Nike’s use of Kaepernick perhaps dumbest marketing of all time Read More