• Consumers multi-task, opting to use devices—simultaneously researching something they heard or saw, checking email, online shopping, or simply staying connected with others.
  • Access and convenience are two key factors that determine how people consume media at different times.
  • Adults spend more time on media from 9 p. m. -10 p.m. than any other hour throughout the day.
  • Television is still the most dominant media.
Consumers multitask while watching <b>TV</b>