Native advertising Archives - New Media and Marketing

Transparency a brand imperative (Native Advertising)

July 3, 2016July 3, 2016 - by richmeyer - 1 Comment

According to Forrester native advertising is “any form of paid or sponsored content that directly and transparently contributes to the experience of the site or platform where it appears, by …

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Very few people are looking at native ads

March 11, 2014 - by richmeyer - 1 Comment

Writing for Time.com, Chartbeat CEO Tony Haile says that while 71 percent of surfers will stick with a “real” article for more than 15 seconds, that number drops to 24 percent …